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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Mass media --- Psychological aspects. --- Social aspects --- Political aspects --- Psychological aspects --- Influence --- Mass communications --- Mass media - United States - Psychological aspects --- Mass media - Social aspects - United States --- Mass media - Political aspects - United States --- Mass media - United States - Influence --- Medios de comunicación social --- Influence. --- advertising --- attitude --- communication studies --- digital media --- education --- emotion --- entertainment --- health --- identity --- media psychology --- persuasion --- public relations --- social media --- technology --- violence --- Mass communication --- Media, Mass --- Media, The --- Communication --- Técnicas de difusión colectiva --- Comunicación de masas --- Medios de comunicación --- Medios de comunicación de masas --- Transportes y comunicaciones --- Comunicación --- Sociedad de masas --- Teledifusión --- Cine --- Medios de comunicación social en el desarrollo comunitario --- Mujeres en los medios de comunicación social --- Periódicos --- Propaganda política --- Medios sociales

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Th is book analyzes the impact of social media on democracy and politics at the subnational level in developed and developing countries. Over the last decade or so, social media has transformed politics. Off ering political actors opportunities to organize, mobilize, and connect with constituents, voters, and supporters, social media has become an important tool in global politics as well as a force for democracy. Most of the available research literature focuses on the impact of social media at the national level; this book fills that gap by analyzing the political uses of social media at the sub-national level. Th e book is divided into two parts. Part One, “Social Media for Democracy” includes chapters that analyze potential contributions of social media tools to the realizing of basic values of democracy, such as public engagement, transparency, accountability, participation and collaboration at the sub-national level. Part Two, “Social Media in Politics” focuses on the use of social media tools by political actors in political processes and activities (online campaigns, protests etc.) at the local, regional and state government levels during election and non-election periods. Combining theoretical and empirical analysis, each chapter provides evaluations of overarching issues, questions, and problems as well as real-world experiences with social media, politics, and democracy in a diverse sample of municipalities. Th is volume will be of use to graduate students, academicians, and researchers, in several disciplines and fi elds, such as public administration, political science, ICT, sociology, communication studies and public policy as well as politicians and practitioners.

Political science. --- Social media. --- Political communication. --- Democracy. --- Political Science and International Relations. --- Political Communication. --- Social Media. --- User-generated media --- Communication --- User-generated content --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Self-government --- Political science --- Equality --- Representative government and representation --- Republics --- Political communication --- Communication in politics. --- Comunicación política --- Democracia --- Medios de comunicación social --- POLITICA