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Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Mass media and language. --- Modality (Linguistics). --- Visual communication. --- Modality (Linguistics) --- Communication visuelle --- Médias et langage --- Modalité (linguistique) --- Médias et langage --- Modalité (linguistique)

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#KVHA:Vertaalwetenschap --- #KVHA:Media --- Dubbing --- Ondertiteling --- Translating and interpreting --- Mass media and language --- Traduction et interprétation --- Médias et langage --- Congresses. --- Congrès --- Dubbing. --- Ondertiteling. --- Traduction et interprétation --- Médias et langage --- Congrès

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Over the last decade there has been a dramatic increase in publications on media and translation. If one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that this field research is only really beginning. Our investigations into media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.

Translating and interpreting. --- Mass media and language. --- Translating and interpreting in motion pictures --- Dubbing of motion pictures. --- Motion pictures --- Dubbing of television programs --- Television programs --- Traduction et interprétation --- Médias et langage --- Traduction au cinéma --- Doublage de films --- Cinéma --- Doublage d'émissions télévisées --- Emissions télévisées --- Titling. --- Titling --- Titrage --- Traduction --- Télévision --- Films --- Dubbing of television programs. --- Sous-titrage --- Doublage --- Dubbing --- Ondertiteling --- Film --- Massamedia en taal --- vertalen --- Dubbing. --- Ondertiteling. --- Massamedia en taal. --- vertalen. --- Traduction et interprétation --- Médias et langage --- Traduction au cinéma --- Cinéma --- Doublage d'émissions télévisées --- Emissions télévisées --- Sous-titrage. --- Traduction. --- Médias et langage. --- Doublage. --- Médias et langage. --- Télévision

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This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.

Politics --- Pragmatics --- Mass communications --- Mass media --- Mass media and language. --- Discourse analysis --- Political aspects. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language and mass media --- Language and languages --- Communication in politics --- Mass media and language --- Communication & Mass Media --- Journalism & Communications --- Political aspects --- Mass media Political aspects --- Médias et langage --- Analyse du discours --- Médias et politique --- Aspect politique --- Médias et langage --- Médias et politique

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The proliferation of media and their ever-increasing role in our daily life has produced a strong sense that understanding media-everything from oral storytelling, literary narrative, newspapers, and comics to radio, film, TV, and video games-is key to understanding the dynamics of culture and society. Storyworlds across Media explores how media, old and new, give birth to various types of storyworlds and provide different ways of experiencing them, inviting readers to join an ongoing theoretical conversation focused on the question: how can narratology achieve media-consciousness? The first part of the volume critically assesses the cross- and transmedial validity of narratological concepts such as storyworld, narrator, representation of subjectivity, and fictionality. The second part deals with issues of multimodality and intermediality across media. The third part explores the relation between media convergence and transmedial storyworlds, examining emergent forms of storytelling based on multiple media platforms. Taken together, these essays build the foundation for a media-conscious narratology that acknowledges both similarities and differences in the ways media narrate.

Narration (Rhetoric) --- Discourse analysis, Narrative. --- Storytelling in mass media --- Mass media and language. --- Narration --- Discours narratif --- Art de conter dans les médias --- Médias et langage --- Storytelling in mass media. --- Narration (Rhetoric). --- Art de conter dans les médias --- Médias et langage --- #KVHA:Taalkunde; Narratologie --- #KVHA:Discourse studies; Massamedia