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It didn’t take long for companies to understand the opportunities residing within social media. Quickly, new businesses have been developed to benefit from them like Social Media Consultancy services. It represents, for LiveArea, the opportunity to develop while aligning to its vision of expansion to become a full-range agency. 
Therefore, this thesis aims to describe the development, the processes and the limitations encountered through a one-year project within the company. This work is composed of three main sections. 
The first section evaluates the stakes involved with the project through the analysis of both the inner and the outer contexts. Three audits are carried out on the strategy, on the organization and on the information system of the firm. These analyses confirm the need of a new social media consultancy department within LiveArea. 
The second section deals with the content of the project. Through (i) in-depth analyses of the market and demand for social media consultancy services, (ii) the assessment and selection of the most attractive technologies and (iii) the review of the critical factors of a successful adoption of such technologies, we propose two packages of social media consultancy services and discuss their implications for LiveArea. 
Finally, the third section describes the change management process put in place. We identify the stakeholders of the project and detail the means put in action to ensure the convergence of their interests in the project.

digital agency, digital marketing, social media, technology, analyses, digital strategy, business development --- Sciences économiques & de gestion > Stratégie & innovation

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The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, dfferentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavours more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

E-books --- Internet marketing. --- Social media --- Success in business. --- Marketing. --- Digital marketing. --- Mobile marketing. --- Artificial intelligence. --- Blockchain. --- Virtual world. --- Digital strategy. --- Digital and social media analytics. --- Customer value. --- Consumer experiences.