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Dissertation
Mustad & Britte: analyse the potential sectors and propose communication strategy for better penetration in Germany
Authors: --- --- --- ---
Year: 2019 Publisher: Liège Université de Liège (ULiège)

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The purpose of this project-dissertation is to identify major investment-worthy industrial sectors for Mustad & Britte to better penetrate in Germany. To pin down the controllable and uncontrollable factors influencing the business, the project analyses all environmental elements. Both internal and external factors are taken into careful consideration with SWOT analysis to discover the Strengths, Weaknesses, Opportunities and Threats posed to the company. The project is devoted to analysing the attractiveness of each potential sectors to determine which sector will be worth investing. In conclusion, there are five sectors as such: aeronautics, space, defence, medical technology and wind energy. This project also looks at the competition in Germany. A total of the top 25 competitors with a turnover of fewer than 50 million euros have been pinpointed. Some recommendations regarding the communication strategy to attract more prospects as well as to enhance the company’s visibility are given. Some online marketing tools can be considered to increase visibility at trade shows, such as using the available communication touch points.


Dissertation
Explore Market Opportunity for Auxilium, a time-tracking, invoicing and reporting software
Authors: --- --- ---
Year: 2018 Publisher: Liège Université de Liège (ULiège)

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This thesis is a resulting work of a seven-month internship period at Epic Agency in Liege, Belgium under the Project Thesis framework of HEC Management School – University of Liège. This thesis is a compulsory part of the master’s degree in Management Sciences. During the internship, the thesis topic was assigned by Sir Benoit Rondeux, Epic’s managing partner and then necessary qualitative data was gathered via in-depth interviews to complete this thesis.&#13;This thesis’s topic is to explore the market opportunities of Auxilium, a time-tracking, invoicing and reporting software, which was created by Epic agency for its internal usage since 2014. Perceiving Auxilium’s efficient performance, managers at Epic have wondered themselves a question “What are the market opportunities of Auxilium?”. This student was then assigned to the student as the thesis topic, which was then deduced into three main research questions: (1) Which market opportunities exist for Auxilium? (2) What are the most attractive market opportunities for Auxilium? (3) What market opportunities should Auxilium focus on? The Market Opportunity Navigator tool designed by Marc Gruber and Sharon Tai is used as a framework to meticulously answer these three questions. The first question’s answer is a set of two most interesting market opportunity set for Auxilium, which are “A PSA solution for freelancer/1-person company offering professional service” opportunity and “A PSA solution for micro- & small-sized PSOs”. The second question’s answer is an Attractiveness Map portraying the attractiveness level of Auxilium’s market opportunity in two dimensions – Value Creation Potential and Value Capturing Challenge. While the first opportunity is located in the Quick Win quarter, inferring low turn at low risk, the second opportunity is located between Quick Win and Questionable quarter with higher return at higher risk. The third question’s answer is an optimal focus strategy that helps Auxilium wisely navigate in the landscape of market opportunity with the most efficient allocation and leverage of Auxilium’s resource and capacities. The student believes that these results are structured and practical enough for Epic’s managers to use as an objective reference for their decision-making process on whether they should start a business venture with Auxilium.


Dissertation
Reaching the top in the digital business - How Emakina grasps the number one position in the European independant digital agency category
Authors: --- --- --- ---
Year: 2016 Publisher: Liège Université de Liège (ULiège)

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This thesis focuses on a specific digital company, Emakina, taken as benchmark for a market development strategy in the European market. On one side there is the ambition of the company to be the Top European digital communication agency; on the other side, there is the justification, with theoretical models, of the feasibility of this strategic decision.&#13;The document, in the introduction chapter, gives an overview of the European digital market with key takeaways and facts.&#13;Always in the first section, Emakina is introduced explaining what they do and which are the main services they offer, then it will be explained RECMA and its ranking criteria to better understand how RECMA works and to define which indicators will be improved.&#13;In the exposition section, the document focuses its attention on the mission Emakina wants to accomplish: be in the first position of the RECMA ranking in the “independent digital communication agencies in Europe” category; in the last report, in 2011, it was in position number three.&#13;As a result, it will be applied a market development strategy to expand the geo-coverage of the company. The chosen countries for the expansion are Germany and UK. It will be assessed the attractiveness of the markets and the competitiveness of the company thanks to the use of some theoretical models, having always a look on what and how the direct competitors of the ranking are acting.&#13;Finally, in the last section, are given recommendations to the company to solve the problem in question.


Book
Sexual appetite, desire and motivation : energetics of the sexual system.
Authors: --- ---
ISSN: 00655511 ISBN: 9069843056 Year: 2001 Publisher: Amsterdam Koninklijke Nederlandse akademie van wetenschappen


Book
Love's mysteries : the psychology of sexual attraction
Authors: --- ---
ISBN: 0729100251 9780729100250 Year: 1976 Publisher: London: Open books,


Book
Love's Vision
Author:
ISBN: 1283069571 9786613069573 1400838673 9781400838677 9780691148724 0691148724 9781283069571 6613069574 Year: 2011 Publisher: Princeton, NJ : Princeton University Press,

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Love often seems uncontrollable and irrational, but we just as frequently appear to have reasons for loving the people we do. In Love's Vision, Troy Jollimore offers a new way of understanding love that accommodates both of these facts, arguing that love is guided by reason even as it resists and sometimes eludes rationality. At the same time, he reconsiders love's moral status, acknowledging its moral dangers while arguing that it is, at heart, a moral phenomenon--an emotion that demands empathy and calls us away from excessive self-concern. Love is revealed as neither wholly moral nor deeply immoral, neither purely rational nor profoundly irrational. Rather, as Diotima says in Plato's Symposium, love is "something in between." Jollimore makes his case by proposing a "vision" view of love, according to which loving is a way of seeing that involves bestowing charitable attention on a loved one. This view recognizes the truth in the cliché "love is blind," but holds that love's blindness does not undermine the idea that love is guided by reason. Reasons play an important role in love even if they rest on facts that are not themselves rationally justifiable. Filled with illuminating examples from literature, Love's Vision is an original examination of a subject of vital philosophical and human concern.


Book
Sexual statistics : select reports from the National Center for Health Statistics
Authors: ---
ISBN: 1628085711 9781628085716 Year: 2013 Publisher: New York : Novinka,

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Book
Making the body beautiful : a cultural history of aesthetic surgery
Author:
ISBN: 9780691240213 Year: 1999 Publisher: Princeton, New Jersey : Princeton University Press,

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Nose reconstructions have been common in India for centuries. South Korea, Brazil, and Israel have become international centers for procedures ranging from eyelid restructuring to buttock lifts and tummy tucks. Argentina has the highest rate of silicone implants in the world. Around the globe, aesthetic surgery has become a cultural and medical fixture. Sander Gilman seeks to explain why by presenting the first systematic world history and cultural theory of aesthetic surgery. Touching on subjects as diverse as getting a "nose job" as a sweet-sixteen birthday present and the removal of male breasts in seventh-century Alexandria, Gilman argues that aesthetic surgery has such universal appeal because it helps people to "pass," to be seen as a member of a group with which they want to or need to identify. Gilman begins by addressing basic questions about the history of aesthetic surgery. What surgical procedures have been performed? Which are considered aesthetic and why? Who are the patients? What is the place of aesthetic surgery in modern culture? He then turns his attention to that focus of countless human anxieties: the nose. Gilman discusses how people have reshaped their noses to repair the ravages of war and disease (principally syphilis), to match prevailing ideas of beauty, and to avoid association with negative images of the "Jew," the "Irish," the "Oriental," or the "Black." He examines how we have used aesthetic surgery on almost every conceivable part of the body to try to pass as younger, stronger, thinner, and more erotic. Gilman also explores some of the extremes of surgery as personal transformation, discussing transgender surgery, adult circumcision and foreskin restoration, the enhancement of dueling scars, and even a performance artist who had herself altered to resemble the Mona Lisa. The book draws on an extraordinary range of sources. Gilman is as comfortable discussing Nietzsche, Yeats, and Darwin as he is grisly medical details, Michael Jackson, and Barbra Streisand's decision to keep her own nose. The book contains dozens of arresting images of people before, during, and after surgery. This is a profound, provocative, and engaging study of how humans have sought to change their lives by transforming their bodies.

Keywords

Body image --- Surgery, Plastic --- Social aspects. --- Complications. --- Complications and sequelae --- Admiration. --- Aesthetics. --- African Americans. --- Analogy. --- Anecdote. --- Anesthesia. --- Antiseptic. --- Attractiveness. --- Ayurveda. --- Beauty. --- Body image. --- Bra size. --- Brachioplasty. --- Breast. --- Buttock augmentation. --- Buttocks. --- Caricature. --- Cartilage. --- Centrality. --- Cheek. --- Chin augmentation. --- Cleanliness. --- Clothespin. --- Clothing. --- Cosmetics. --- Credential. --- Credentialing. --- Cultural capital. --- Culture of India. --- Direct experience. --- Disease. --- Earlobe. --- Efficacy. --- Eloquence. --- Enthusiasm. --- Evocation. --- Excess skin. --- Face powder. --- Face. --- Family income. --- Female. --- Foreskin restoration. --- Foreskin. --- Granulation tissue. --- Greatness. --- Hair transplantation. --- Hairstyle. --- Health professional. --- High Art. --- High Renaissance. --- Human nose. --- Human physical appearance. --- Human skin color. --- Human spirit. --- Human tooth. --- Humanism. --- Humorism. --- Humour. --- Hygiene. --- I Wish (manhwa). --- Idealization. --- Invention. --- Keloid. --- Kiss. --- Lighting. --- Local anesthesia. --- Lorenz Oken. --- Middle class. --- Modernity. --- Moral imperative. --- Narrative. --- Parody. --- Peaceful coexistence. --- Penis. --- Physical attractiveness. --- Physician. --- Plastic surgery. --- Popularity. --- Positive liberty. --- Projective identification. --- Real Body. --- Recreation. --- Scalp. --- Scholasticism. --- Self-consciousness. --- Sensibility. --- Seriousness. --- Sincerity. --- Social order. --- Social reality. --- Social status. --- Sophistication. --- Superficiality. --- Swaddling. --- Syphilis. --- The Human Face. --- The Mask. --- Theory of justification. --- Thigh. --- Understanding.

Love and attraction : an international conference
Authors: ---
ISBN: 008022234X 1322302081 1483279723 9780080222349 Year: 1979 Publisher: Oxford Pergamon


Book
The Oxford handbook of women and competition
Author:
ISBN: 9780199376377 9780199376407 Year: 2014 Publisher: [New York, N.Y.] Oxford University Press

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The topic of women’s competition has gained significant recent momentum. This book provides direct evidence of this growth and is the first scholarly volume to focus specifically on the topic. In general, the included chapters provide a definitive view of the current state of knowledge regarding women’s competition. Many of the chapters are theoretically grounded in an evolutionary framework, such that the authors investigate the adaptive nature of women’s competitive behavior, motivations, and cognitions. Other chapters rely on a different framework, with these authors instead arguing that sociocultural sources shape women's competition. In addition, while the book is primarily about women, some contributors focus their chapters on issues faced by adolescent girls, or mention developmental trajectories for young girls through to adulthood. Some authors focus on nonhuman females to provide a stronger background for understanding women. It is hoped that the information within this volume will serve as a source of inspiration to help guide future directions for research.

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