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What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary’s shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.

History of Italy --- History of human medicine --- anno 1400-1499 --- Florence --- Drugstores --- Public health --- Pharmaceutical Preparations --- Drug Prescriptions --- History, 15th Century --- History, 16th Century --- Marketing --- Pharmacies --- History --- history --- Italy. --- E-books --- 16th Cent. History (Medicine) --- 16th Cent. History of Medicine --- 16th Cent. Medicine --- Historical Events, 16th Century --- History of Medicine, 16th Cent. --- History, Sixteenth Century --- Medical History, 16th Cent. --- Medicine, 16th Cent. --- 16th Century History --- 16th Cent. Histories (Medicine) --- 16th Century Histories --- Cent. Histories, 16th (Medicine) --- Cent. History, 16th (Medicine) --- Century Histories, 16th --- Century Histories, Sixteenth --- Century History, 16th --- Century History, Sixteenth --- Histories, 16th Cent. (Medicine) --- Histories, 16th Century --- Histories, Sixteenth Century --- History, 16th Cent. (Medicine) --- Sixteenth Century Histories --- Sixteenth Century History --- 15th Cent. History (Medicine) --- 15th Cent. History of Medicine --- 15th Cent. Medicine --- Historical Events, 15th Century --- History of Medicine, 15th Cent. --- History, Fifteenth Century --- Medical History, 15th Cent. --- Medicine, 15th Cent. --- 15th Century History --- 15th Cent. Histories (Medicine) --- 15th Century Histories --- Cent. Histories, 15th (Medicine) --- Cent. History, 15th (Medicine) --- Century Histories, 15th --- Century Histories, Fifteenth --- Century History, 15th --- Century History, Fifteenth --- Fifteenth Century Histories --- Fifteenth Century History --- Histories, 15th Cent. (Medicine) --- Histories, 15th Century --- Histories, Fifteenth Century --- History, 15th Cent. (Medicine) --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Apothecaries (Drugstores) --- Apothecary shops --- Chemists' shops --- Drug stores --- Pharmaceutical services --- Stores, Retail --- Sardinia --- Drugstores. --- Public health. --- 1400 - 1499 --- Italy --- Forence --- Medicine --- Health Workforce