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"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--

Consumption (Economics) --- Consumer behavior --- Marketing --- National socialism --- Nazism --- Authoritarianism --- Fascism --- Nazis --- Neo-Nazism --- Totalitarianism --- World War, 1939-1945 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- History --- Causes --- Germany --- Economic conditions --- E-books --- National socialism. --- Arts and Humanities

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This study explores how West German business leaders remade and marketed their public image between 1945 and 1955. It challenges assumptions that West Germans - and industrialists in particular - were silent about the recent past during the years of denazification and reconstruction.

Industries --- Reconstruction (1939-1951) --- National socialism. --- Corporations --- Industrial mobilization --- Defense industries --- Forced labor --- World War, 1939-1945 --- History --- Public relations --- Prisoners and prisons, German. --- Fried. Krupp AG --- Siemens Aktiengesellschaft --- History.

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World history --- anno 1930-1939 --- anno 1940-1949