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The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.- The world around us is changing rapidly. There is now more pressure on established companies to innovate.- The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. - The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. Bron : http://www.bol.com

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