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Poetry --- English literature

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In Great Minds in Management, Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories. The result is not only a panorama of the key ideas in management theory presented by their originators, but also a collection of reflections on the process of theory development.

Business policy --- Management. --- Industrial management. --- Gestion --- Gestion d'entreprise --- Management --- E-books --- Administration --- Industrial relations --- Organization --- #SBIB:316.334.2A551 --- #SBIB:35H200 --- Partijen en strategieën in de onderneming: ondernemingsbeleid en management --- Overheidsmanagement: algemene werken --- 658.011 --- Bedrijfsbeleid --- Gestion de l'entreprise

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This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

E-books --- Visual communication. --- Visual communication --- Methodology.

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