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Marketing --- Computer. Automation --- Customer relations. --- Distributors (Commerce) --- Distributors (Commerce). --- Customer relations

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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism ""A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally

Customer relations. --- Success in business. --- Success in business --- Customer relations --- Vocational Guidance --- Marketing & Sales --- Commerce --- Business & Economics --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Business failures --- Creative ability in business --- Prediction of occupational success --- E-books --- Management --- Customer Relationship Management --- Waardecreatie --- Innovatie --- Organisatiecultuur --- Trends --- Trendwatching --- Strategisch management --- Trend --- Kostenbeheersing

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Market segmentation. --- Sales promotion. --- Consumers' preferences. --- Customer relations.

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To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want more of them.Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But striking that balance is necessary if you want to know whether you’re better off investing in customer acquisition, or in product development, or opening new stores, or plant efficiency, or better qualified personnel, or more service, or cost reduction. While you may believe in your heart that a particular decision creates shareholder value, there’s no financial metric currently available to tell you how much shareholder value you actually created, or even whether you created any at all.But Return on Customer can help you. Return on Customer is a breakthrough financial metric that can quantify the actual shareholder value you are creating (or, possibly, destroying) with your various business actions and initiatives.

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Customer relations --- Market segmentation --- Relationship marketing --- Technological innovations