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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. .

Business. --- Industrial management. --- Business ethics. --- Ethics. --- Mass media. --- Communication. --- Social sciences in mass media. --- Sociology. --- Business and Management. --- Media Management. --- Communication Studies. --- Business Ethics. --- Media Research. --- Media Sociology. --- Profit. --- Net income --- Business --- Capital --- Distribution (Economic theory) --- Economics --- Finance --- Surplus (Economics) --- Surplus value --- Wealth --- Income --- Risk --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Deontology --- Ethics, Primitive --- Ethology --- Moral philosophy --- Morality --- Morals --- Philosophy, Moral --- Science, Moral --- Philosophy --- Values --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Moral and ethical aspects --- Mass communication --- Media, Mass --- Media, The --- Communication --- Social theory --- Social sciences --- Communication, Primitive --- Sociology

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• Reference Manager
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