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Sponsoring is alomtegenwoordig in onze maatschappij en het economische belang ervan is groot. De (juridische) kennis over het fenomeen staat echter helemaal niet in verhouding met het belang ervan. Velen associëren sponsoring immers enkel met promotionele vermeldingen tijdens een evenement. de auteur analyseert de juridische problemen die rijzen bij de totstandkoming, uitvoering en beëindiging van sponsoringovereenkomsten , hij reikt hiervoor oplossingen aan.

Law of obligations. Law of contract --- Company law. Associations --- Applied marketing --- Recreation. Games. Sports. Corp. expression --- verbintenissenrecht --- contracten --- sponsoring --- Belgium --- contract --- auteursrecht --- merkenrecht --- Financement --- BPB1812 --- Mercatique --- Belgique --- Droit des obligations --- parrainage --- contrat --- droit d'auteur --- droit des marques --- Financiering --- Marketing --- België --- Verbintenisrecht --- Parrainage. --- Parrainage publicitaire --- Contrats --- Droit --- E-books --- 347.45 --- 347.45 Bijzondere overeenkomsten --(algemeen) --- Bijzondere overeenkomsten --(algemeen) --- závazkové právo --- obligacijsko pravo --- võlaõigus --- verbintenisrecht --- e drejta e detyrimeve --- Schuldrecht --- liġi tal-obbligi --- saistību tiesības --- prievolių teisė --- law of obligations --- ενοχικό δίκαιο --- fordringsret --- prawo zobowiązań --- obligationsrätt --- Derecho de las obligaciones --- záväzkové právo --- diritti di obbligazioni --- kötelmi jog --- облигационно право --- velvoiteoikeus --- direito de obrigações --- dreptul obligațiilor --- облигационо право --- obvezno pravo --- облигациско право --- obbligazione civile --- závazky --- civiele verbintenis --- obligación civil --- obligationsret --- αστική ενοχή --- obligation civile --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- financim --- финансирање --- finanszírozás --- finansavimas --- finanțare --- maoiniú --- finanzjament --- финансиране --- financovanie --- Finanzierung --- finansowanie --- finansiering --- financing --- rahoitus --- financiamento --- finantseerimine --- financiranje --- financiación --- finanziamento --- financování --- χρηματοδότηση --- financiering --- finansējums --- кредитирање --- maoiniúchán --- rahastamine --- финансиски инструменти --- Performing arts sponsorship --- Parrainage culturel --- Corporate sponsorship --- Sports sponsorship --- Parrainage sportif --- Sponsors --- Parrains et marraines --- Comparative law --- Droit comparé --- Law and legislation --- Law and legislation. --- dlí na n-oibleagáidí --- teoiric na margaíochta --- Allemagne --- France --- Suisse --- Marketingtheorie --- mercatique --- financement --- droit des obligations