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Marketing --- marketing --- 658.8 --- 659 --- Consumers' preferences --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing. Sales. Selling. Distribution --- Publicity. Information work. Public relations --- Attitudes --- Marketing. --- Consumers' preferences. --- 659 Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution