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Healthcare consumerism is emerging, the competition between hospitals is growing, patient expectations are increasing, the service delivered in hospitals must be of a very high level to appeal people and the physical environment plays a role. Within hospitals, this would mean hospitals need to focus on what patients really need and want to meet and even exceed their expectations, called a patient-centered strategy. The main purpose of this work is to discover the impact of healthscape in relation to patient intimacy within the hospital context. In a second time, it is to improve healthscape of our future hospital. To address these issues, we need to discover what antecedents patients have with healthscape and what could be their ideal healthcare servicescape. We also need to understand what is their vision of intimacy, what we call customer perceived intimacy. Moreover, we try to capture patient attitudes and behaviours resulting from their relation to the physical environment.
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