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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission-"To organize the world's information and make it universally accessible"-and its much-"ed motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google-and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Internet --- Internet industry. --- Social aspects. --- Google (Firm) --- Google (Firm). --- Internet - Social aspects. --- Internet -- Social aspects. --- Internet industry -- Social aspects. --- Business & Economics --- Industries --- Information retrieval --- Philosophy and psychology of culture --- Computer architecture. Operating systems --- Internet industry --- Social aspects --- E-books --- Computer industry --- Google Inc. --- جوجل (Firm) --- Jūjil (Firm) --- Jūjal (Firm) --- شركة جوجل المحدودة --- Sharikat Jūjil al-Maḥdūdah --- Sharikat Jūjal al-Maḥdūdah --- Gugolu (Firm) --- Гугъл (Firm) --- Gugŭl (Firm) --- Кукăль (Firm) --- Kukălʹ (Firm) --- گوگل (Firm) --- شرکت گوگل --- Shirkat-i Gūgul --- 구글 (Firm) --- Kugŭl (Firm) --- גוגל (Firm) --- Gugel (Firm) --- グーグル (Firm) --- Gūguru (Firm) --- Гугл (Firm) --- Gugl (Firm) --- Internet industry - Social aspects. --- beach reads. --- books for technology lovers. --- can a company be too powerful. --- computers. --- cyber security. --- data breaches. --- data safety. --- data security. --- easy to read. --- engaging. --- expansion of google. --- google global impact. --- google search. --- googlization. --- how do i keep my data safe. --- informative books. --- intellectual property. --- interesting reads. --- is google a dangerous company. --- leisure reads. --- page turner. --- power of search engines. --- power of the internet. --- rise of technology. --- risks of technology. --- technology. --- too big to fail. --- vacation books. --- algorithms. --- china. --- critical thinking. --- cyber. --- data mining. --- data. --- digital archive. --- digital culture. --- digital information. --- digital sociology. --- digital world. --- digitization. --- google book search. --- google. --- information age. --- information technology. --- internet safety. --- internet. --- media. --- personal information. --- politics. --- popular culture. --- privacy. --- private marketing. --- science and ethics. --- science. --- social issues. --- social media. --- technology and society. --- technology ethics.