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The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK
Customer relations. --- Customer journey mapping. --- client journey mapping. --- customer experience. --- employee experience. --- employee journey mapping.
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Uncover the Future of Workplace Happiness and Effectiveness! Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success. Forge the ultimate HR Tech Strategy for unrivaled effectiveness: Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results. Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success. Unearth the untapped potential of a dynamic HR-IT partnership. Delve into real-world examples, showcasing the power of synergy between these two vital departments. Learn the art of harmonizing cutting edge technology with human-centric HR strategies. HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!
Personnel management --- Technological innovations. --- Information technology. --- Employee experience. --- HR tech. --- Employee skills. --- Hybrid working. --- People analytics. --- Metaverse. --- Generative AI. --- Employee well-being. --- Diversity, equity, and inclusion. --- Fairness at work. --- Ethics in AI. --- Ethics at work. --- HR ethics. --- Asynchronous work. --- Work culture. --- Personalized work. --- Personalized employee experience. --- Manager skills. --- Ethical skills. --- Digital skills. --- Collaboration analytics.
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