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Book
The journey mapping playbook : a practical guide to preparing, facilitating and unlocking the value of customer journey mapping
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ISBN: 311064133X 3110641119 Year: 2020 Publisher: Berlin ; Boston : De Gruyter,

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Abstract

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK


Book
HR Tech Strategy : Revolutionizing Employee Experience Through HR-Tech Synergy.
Author:
ISBN: 1637425686 9781637425688 Year: 2024 Publisher: New York : Business Expert Press,

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Uncover the Future of Workplace Happiness and Effectiveness! Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success. Forge the ultimate HR Tech Strategy for unrivaled effectiveness: Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results. Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success. Unearth the untapped potential of a dynamic HR-IT partnership. Delve into real-world examples, showcasing the power of synergy between these two vital departments. Learn the art of harmonizing cutting edge technology with human-centric HR strategies. HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!

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