Listing 1 - 10 of 265 | << page >> |
Sort by
|
Choose an application
Choose an application
Choose an application
E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption. David D’Acunto is an Assistant Professor of Marketing at the Department of Management, University of Verona, Italy. His research interests include digital marketing, eWOM in the service industry, sustainability, circular economy, and consumer behavior. He teaches marketing management and logistics (undergraduate) and strategic marketing (postgraduate). His research has been published in Psychology & Marketing, Tourism Management, Journal of Sustainable Tourism, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management.
Choose an application
E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption. David D'Acunto is an Assistant Professor of Marketing at the Department of Management, University of Verona, Italy. His research interests include digital marketing, eWOM in the service industry, sustainability, circular economy, and consumer behavior. He teaches marketing management and logistics (undergraduate) and strategic marketing (postgraduate). His research has been published in Psychology & Marketing, Tourism Management, Journal of Sustainable Tourism, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management.
Choose an application
Since the revolution of 1979, scholars have portrayed the Islamic State's industrial development capacity in a negative light. Global isolation, incoherent economic planning, and predatory Islamic institutions are often cited as the reasons for lackluster development. In Iran Auto: Building a Global Industry in an Islamic State, Darius Mehri shows how this characterization is misguided. Today, Iran has one of the world's largest automobile industries with national technical capacity. Previous studies ignore the consequences of three decades of Iran's capacity for successful industrialization and changes in global technology transfer that allow countries, even ones isolated from formal global institutions, to build an automobile industry. Mehri shows how industrial nationalists in Iran constructed a network of politically effective relationships to open up space for successful local industrial development, and then tapped into a set of important global linkages to create an industry with high local manufacturing content. This book will open up a new line of inquiry into how countries in the global south can develop a successful national automobile industry without the need to conform to global economic institutions.
Automobile industry and trade --- Automotive industry --- Motor vehicle industry
Choose an application
Die Automobilindustrie befindet sich im gravierendsten Wandel ihrer Geschichte. Die Rahmenbedingungen sind von einer hohen Unsicherheit und Dynamik gekennzeichnet. Klassische Target Costing Ansätze stoßen zunehmend an ihre Grenzen und Kostenziele werden vermehrt nicht erreicht. Robert Schildmacher stellt dar, wie der erweiterte Target Costing Ansatz die Rendite von Unternehmen nachhaltig steigern und die Marktsituation des Unternehmens festigen kann, zusätzliche Sicherheiten in einem volatilen Marktumfeld gibt oder schlicht einen Wettbewerbsvorteil gegenüber anderen Wettbewerbern generieren kann, indem die Voraussetzungen zum Erreichen von marktorientierten Zielkosten deutlich verbessert werden. Der Autor: Robert J. Schildmacher studierte an der Katholischen Universität Eichstätt WFI Ingolstadt Betriebswirtschaftslehre mit den Schwerpunkten Controlling und Dienstleistungsmanagement. Danach war er als leitende Führungskraft in verschiedenen Bereichen und an unterschiedlichen Standorten in der Automobilzulieferindustrie tätig. Die wissenschaftlichen Schwerpunkte konzentrieren sich auf den Bereich Management, Controlling und Kostenmanagement zusammen mit Target Costing sowie der Entwicklung wirkungsvoller Informationssysteme. .
Accounting. --- Bookkeeping . --- Automobile industry and trade. --- Accounting/Auditing. --- Automotive Industry.
Choose an application
This book is divided in five main parts (production technology, system production, machinery, design and materials) and tries to show emerging solutions in automotive industry fields related to OEMs and no-OEMs sectors in order to show the vitality of this leading industry for worldwide economies and related important impacts on other industrial sectors and their environmental sub-products.
Choose an application
Software engineering --- Automobiles --- Automobile industry and trade --- Automotive industry --- Motor vehicle industry --- Electronic equipment --- Quality control
Choose an application
Choose an application
Three case studies (Indonesia, the Philippines and Thailand) on decision-making in the automotive complementation project at the government and private sector levels.
Automobile industry and trade --- Automotive industry --- Motor vehicle industry --- International cooperation.
Listing 1 - 10 of 265 | << page >> |
Sort by
|