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ISBN: 0273603809 Year: 1995 Publisher: London : Pitman,
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ISBN: 9780470056233 0470056231 Year: 2008 Publisher: Hoboken (N.J.) Wiley
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III, 322 p.
Strategisch marktmanagement. --- Marketing --- Management --- Strategisch management --- Strategievorming --- Marketingstrategieën --- Marketingstrategie --- Kostenbeheersing
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