Narrow your search

Library

Vlerick Business School (270)

KU Leuven (250)

Odisee (210)

UCLL (207)

Thomas More Kempen (205)

Thomas More Mechelen (205)

VIVES (205)

ULB (164)

ULiège (161)

LUCA School of Arts (158)

More...

Resource type

book (560)

dissertation (8)

film (8)

periodical (3)

undetermined (1)


Language

English (521)

French (32)

German (11)

Dutch (3)

Spanish (2)

More...

Year
From To Submit

2025 (3)

2024 (6)

2023 (10)

2022 (18)

2021 (21)

More...
Listing 1 - 10 of 574 << page
of 58
>>
Sort by
Intelligent business alliances: how to profit using today's most important strategic tool
Author:
ISBN: 0812924665 Year: 1996 Publisher: New York Times Business

Loading...
Export citation

Choose an application

Bookmark

Abstract

Developing strategic partnerships : how to leverage more business from major customers
Author:
ISBN: 0566081016 9780566081019 Year: 1999 Publisher: Aldershot (Hampshire, England): Gower,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Developing alliance capabilities
Author:
ISBN: 0230201695 9780230201699 Year: 2008 Publisher: Basingstoke [England] ; New York : Palgrave Macmillan,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more
Authors: ---
ISBN: 1351014455 1351014471 1351014463 9781351014472 Year: 2020 Publisher: Milton Park, Abingdon, Oxon ; New York, NY : ©2020 Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"--


Book
Cases in alliance management : building successful alliances
Authors: ---
ISBN: 1452222916 9781452222912 Year: 2007 Publisher: Thousand Oaks, Calif. ; London : SAGE,

Loading...
Export citation

Choose an application

Bookmark

Abstract

'Cases in Alliance Management' offers best practices in alliance management. Students are provided with research findings and best practices about alliance management so that they have both an understanding of alliance management challenges and practical ideas as to how managers approach them.


Book
Strategic alliance management
Authors: --- ---
ISBN: 1003222188 100089200X 1003222188 Year: 2023 Publisher: Abingdon, England : Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges.


Book
Managing the Partners in Strategic Alliances
Author:
ISBN: 1648025927 Year: 2021 Publisher: Information Age Publishing

Loading...
Export citation

Choose an application

Bookmark

Abstract

"Managing the Partners in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing the Partners in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 14 chapters in this volume deal with significant issues relating to the management of the partners in strategic alliances. These issues run the gamut from deterring deceitful behaviors, partner selection and control, interpartner learning, harmony, negotiation, tensions, and diversities, to partner management and alliance performance. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing the partners in strategic alliances"--


Book
How to navigate strategic alliances and joint ventures : a concise guide for managers
Author:
ISBN: 1951527291 Year: 2020 Publisher: New York, New York : Business Expert Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Ryzyko partnerstwa strategicznego przedsiębiorstw : Ujęcie modelowe
Author:
Year: 2012 Publisher: Poznań, Poland : Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Rozprawa koncentruje się na wieloaspektowych zagadnieniach związanych z ryzykiem partnerstwa strategicznego przedsiębiorstw, ze szczególnym uwzględnieniem podstaw teoretycznych leżących w sferze zarządzania strategicznego. Praca ma charakter teoretyczno-empiryczny, wskazuje na stan i kierunki rozwoju wiedzy w zakresie partnerstwa i ryzyka oraz wyniki autorskich badań ilościowych w tym zakresie. W związku z zauważalnym niedostatkiem studiów empirycznych w zakresie ryzyka partnerstwa strategicznego podjęto także ważne dla dalszego rozwoju badań kwestie metodyczne. Głównym celem pracy jest budowa modelu zarządzania ryzykiem partnerstwa strategicznego przedsiębiorstw obejmującego typy ryzyka partnerstwa oraz instrumenty oddziaływania na ryzyko ukierunkowane na osiąganie wyższych wyników w relacji. Rolą modelowania jest znalezienie struktury i mechanizmu stanowiącego bazę dla rozwoju zarządzania ryzykiem partnerstwa w przedsiębiorstwie. U podstaw tak postawionego celu leży założenie, zgodnie z którym ryzyko partnerstwa, a zwłaszcza jego wymiar relacyjny, może być przedmiotem zarządzania. Osiągnięcie celu głównego rozprawy wymaga pogłębionych studiów teoretycznych, metodycznych i empirycznych. Studium wykorzystuje nie tylko dorobek zarządzania, ale także socjologii i psychologii społecznej, szczególnie w warstwie metodycznej. Istotnym punktem odniesienia w pracy jest perspektywa zarządzania strategicznego, w której umiejscowiono problem partnerstwa oraz ryzyka. Rozważania koncepcyjne oraz badania empiryczne odwołują się do strategii przedsiębiorstwa i perspektywy menedżerskiej.

Strategic alliances : theory and evidence
Author:
ISBN: 0199256551 Year: 2004 Publisher: Oxford Oxford university press

Loading...
Export citation

Choose an application

Bookmark

Abstract

Listing 1 - 10 of 574 << page
of 58
>>
Sort by