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Droit de la distribution
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ISBN: 2247097634 Year: 2006 Publisher: Paris : Sirey,

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The Customer Trap : How to Avoid the Biggest Mistake in Business
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ISBN: 9781484203859 1484203860 9781484203866 1484203852 Year: 2015 Publisher: Berkeley, CA : Apress : Imprint: Apress,

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American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.

Relationship between exporters and their foreign sales and marketing intermediaries
Authors: ---
ISBN: 9781849503976 1849503974 0762312866 9786610629985 1280629983 0080462634 9780080462639 9780762312863 9781280629983 6610629986 Year: 2009 Publisher: Bingley Emerald Group Publishing Limited

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Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM" analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied 'offspring', Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.


Book
International commercial agency and distribution agreements : case law and contract clauses
Authors: --- ---
ISBN: 9789041126252 9041126252 Year: 2011 Publisher: Alphen aan den Rijn, The Netherlands : Frederick, MD : Kluwer Law International ; Sold and distributed in North, Central and South America by Aspen Publishers,

Commercial agency and distribution agreements : law and practice in the Member States of the European Union
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ISBN: 9041197486 Year: 2000 Volume: 8 Publisher: The Hague ; Boston : [Brussels] : Kluwer Law International ; Association internationale des jeunes avocats,


Book
Les accords de distribution au regard du droit de la concurrence : droit suisse et droit communautaire dans une perspective économique
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ISBN: 3725544034 2802716123 9783725544035 9782802716129 Year: 2003 Volume: 740 Publisher: Zurich: Schulthess,


Book
Les concessions de vente en Belgique : éléments de droit positif, de doctrine et de jurisprudence
Authors: --- ---
ISBN: 9064395497 9064395098 9789064395499 9789064395093 Year: 1988 Publisher: Bruxelles: Story-Scientia,

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L'objectif de cette seconde édition est de faire le point, presque 20 ans après la sortie de la première édition, sur l'évolution de la problématique des concessions de vente en Belgique dans son environnement européen et international : analyse du droit belge, de diverses réglementations européennes ainsi que de la jurisprudence de la Cour de Justice des communautés européennes. Cette seconde édition se veut tout autant pratique que la première et comprend également le tableau actualisé des indemnités compensatoires et complémentaires.

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