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Sanitary supply industry --- Sanitary supply industry. --- United States. --- Produits d'hygiène --- Industrie --- United States
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Sanitary supply industry --- United States. --- Produits d'hygiène --- Industrie
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The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement?Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
History. --- Menstruation. --- Feminine hygiene products industry. --- Sanitary supply industry --- Menses --- Periods (Menstruation) --- Menstrual cycle --- Emmenagogues --- Menstrual products industry
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Menstruation --- Feminine hygiene products industry. --- Menstruation. --- Social aspects. --- Menses --- Periods (Menstruation) --- Menstrual cycle --- Emmenagogues --- Sanitary supply industry --- Feminine hygiene products industry
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Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation.
Menstruation --- Sanitary supply industry --- Sanitary napkins --- Tampons --- Catamenial receptors --- Feminine hygiene products --- Napkins, Sanitary --- Pads, Sanitary --- Sanitary pads --- Medical supplies industry --- Menses --- Periods (Menstruation) --- Menstrual cycle --- Emmenagogues --- Economic aspects --- Social aspects --- History. --- Menstrual products
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Sanitary supply industry --- Consumer behavior --- History --- Kimberly-Clark Corporation --- History. --- Medical supplies industry --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Kimberly-Clark (Firm)
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