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"Reputation is important to all of us. Organisations cannot ignore reputation because it impacts the sales of its products or services, its share price if publicly listed, and the types of employees it can attract and retain. Reputation is relevant for governments and politicians because it influences public perceptions and voting. It also relates to us at an individual level and impacts on how we can operate and integrate within our home, work, and social lives. This book provides evidence-based and engaging examples that reveal a compelling story about the phenomenon of reputation. Reputation is not merely a macro-level strategic issue (e.g., for governments, corporations, or charities), or a meso-level intermediation issue (e.g., for mass media, social media, and PR agencies) or a micro-level operational issue (e.g., for leaders, managers, or employees), but it is a multi-scale phenomenon that impacts everyone"--
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"This research review discusses key articles on the economics of reputation, starting from the origins of the ideas of asymmetric quality information and reputation, and going through to current articles, including the economics of collective reputation with implications for international trade. This is an ideal research resource for a graduate course in industrial organization or for the economist with interest in reputation issues"--Publisher.
Economics --- Reputation
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Gossiping and its reputation effects are viewed as the most powerful mechanism to sustain cooperation without the intervention of formal authorities. Being virtually costless, gossiping is highly effective in monitoring and sanctioning norm violators. Rational individuals cooperate in order to avoid negative reputations. But this narrative is incomplete and often leads to wrong predictions. Goal Framing Theory, a cognitive-behavioral approach anchored in evolutionary research, provides a better explanatory framework. Three overarching goal frames (hedonic, gain, and normative) constantly compete for being in our cognitive foreground. This Element argues that for gossip to have reputation effects, a salient normative goal frame is required. But since the hedonic mindset usually trumps gain and normative concerns, most gossip will be driven by hedonic motives and therefore not have strong reputation effects. Propositions on cultural, structural, dispositional, situational, and technological gossip antecedents and consequences are developed and illustrated with evidence from the empirical record.
Gossip. --- Reputation.
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Reputation is important to all of us. This book provides evidence-based and engaging examples that reveal a compelling story about the phenomenon of reputation. Organisations cannot ignore reputation because it impacts the sales of its products or services, its share price if publicly listed, and the types of employees it can attract and retain. Reputation is relevant for governments and politicians because it influences public perceptions and voting. It also relates to us at an individual level and impacts on how we can operate and integrate within our home, work, and social lives.
Reputation. --- Reputation --- Public opinion. --- Society. --- Sociology & anthropology.
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Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation ökonomischer Organisationen. Die Ursachen werden soziologisch begründet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und -verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor, das der wissenschaftlich fundierten Analyse wirkmächtiger öffentlicher Kommunikations- und Reputationsdynamiken dient und welches das Niveau der Selbstreflexion und des Umgangs mit dem Phänomen Reputation auf der Seite prinzipiell beliebiger Organisationen erhöht.
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This book by Sebastian Petrov offers a comprehensive guide for small and medium-sized enterprises (SMEs) on building and maintaining a positive online reputation. In an era where public perception can significantly impact business success, the book emphasizes the importance of managing reputation proactively. It covers the fundamentals of reputation, the role of online presence, and strategies for crisis management when reputation is threatened. The book is targeted at business owners and managers who want to safeguard their company's image in the digital landscape. It provides actionable insights into how a good reputation can enhance customer loyalty, market value, and competitive advantage, while also offering tools for reputation analysis and improvement.
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Nicholas J. Cull, the distinguished historian of propaganda, revisits the international media campaigns of the past in the light of the challenges of the present. His concept of Reputational Security deftly links issues of national image and outreach to the deepest needs of any state, rescuing them from the list of low-priority optional extras to which they are so often consigned in the West. Reputational Security, he argues, comes from being known and appreciated in the world. With clarity and determination, Cull considers core tasks, approaches, and opportunities available for international actors today, including counterpropaganda, media development, diaspora diplomacy, cultural work, and – perhaps most surprisingly of all – media disarmament. This book is crucial for all who care about responding to the threat of malign media disruption, revitalizing international cooperation, and establishing the Reputational Security we and our allies need to survive and flourish
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Using Robert Post's seminal article 'The Social Foundations of Reputation and the Constitution' as a starting point, this book argues that the concept of reputation changes historically, reflecting social, political, economic, cultural and technological changes. It also suggests that the value of a good reputation is not immutable and analyses the history and doctrines of defamation law in the US and the UK. Concepts of defamation law are illustrated via case studies from recent Australian defamation law which give general insight into the nature of particular concepts of reputation. Leading on from the case studies and drawing on approaches to celebrity in media and cultural studies, the author conceptualises reputation as a media construct and demonstrates that reputation as celebrity is of great contemporary relevance at this point in the history of defamation law.
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