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Book

Handbook of radio publicity and promotion
Authors: Holsopple, Curtis R. --- MacDonald, Jack
ISBN: 0830633901 Year: 1991 Publisher: Blue Ridge Summit TAB books

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Radio advertising

Book

Radio advertising : the authoritative handbook
Author: Schulberg, Bob
ISBN: 0844231304 Year: 1990 Publisher: Lincolnwood NTC business books

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Radio advertising

Book

Radio as an advertising medium
Author: Dygert, Warren B.
ISBN: 0824067525 Year: 1985 Publisher: London Garland

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Radio advertising

Film

Writing radio ads : there is more to it than meets the ear!
Author: Hertz, Tony
Year: 2009 Publisher: London : Henry Stewart Talks Ltd,

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Radio advertising.

Radio advertising
Author: Ingram, Andrew.
Year: 2008 Publisher: London : Henry Stewart Talks,

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Radio advertising.

Film

The producer's lot : what to consider in production
Author: Burrett, Alex
Year: 2008 Publisher: London : Henry Stewart Talks,

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Radio advertising.

Film

How does it work? : the evidence for radio's effectiveness
Author: Barber, Mark.
Year: 2008 Publisher: London : Henry Stewart Talks,

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Radio advertising.

Film

Beyond the spot
Author: George, Duncan
Year: 2008 Publisher: London : Henry Stewart Talks,

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Radio advertising --- Psychological aspects. --- Radio advertising.

Book

Wirkung und Funktion der Werbung im lokalen Hörfunk und Fernsehen.
Author: Bayerische Landeszentrale für neue Medien
ISBN: 3889271499 Year: 1994 Publisher: München : Bayerische Landeszentrale für neue Medien,

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Radio advertising --- Television advertising

Book

Image und Akzeptanz des lokalen Hörfunks und Fernsehens als Werbeträger : Studie zum Marketing der bayerischen lokalen Hörfunk- und Fernsehsender im lokalen Werbemarkt.
Authors: Wimmer, Frank --- Wessner, Konrad
ISBN: 3889271308 Year: 1993 Publisher: München : Bayerische Landeszentrale für neue Medien,

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Radio advertising --- Television advertising

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