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The Annual Bibliography of the History of the Printed Book and Libraries aims at recording articles of scholarly value which relate to the history of the printed book, to the history of arts, crafts, techniques and equipment, and of the economic social and cultural environment, involved in its production, distribution, conservation and description.
Printing. --- Publishers and publishing. --- Printing and Publishing.
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This book explores the world of psychogeographical walking as portrayed in zines - self-made, low-budget publications circulated within DIY communities. Termed "new psychogeography", the representation of these mobilities in zines challenge conventional dualisms, favoring peripheral spaces and polyphonic perspectives over urban-centric voyeurism. Through four case studies, the book explores the evolution of the contemporary drifter, emphasizing a departure from conquering cityspaces through stalking to exploring how spaces shape memory, experience, and notions of home. Pioneering research at the intersection of zine and travel writing studies, it unveils the psychogeographical mediality inherent to this medium. Tanja Kapp is Assistant Lecturer in the English Department of the University of Tübingen, Germany. Previously, she was a Research Fellow and Doctoral Candidate at the Graduate Research Group 'New Travel - New Media' at the University of Freiburg, Germany, where she received her PhD in English Literature.
Intermediality. --- Ecocriticism. --- Printing. --- Publishers and publishing. --- Printing and Publishing.
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This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Graphics industry --- Marketing --- drukkerijen --- marketing --- drukken --- Marketing. --- Printing. --- Publishers and publishing. --- Printing and Publishing.
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Das Buch gibt einen Überblick über die Entstehung der Farbempfindung und die besonderen Phänomene, die bei der Wahrnehmung von Farbe auftreten. Die Beschreibung der Farbe, insbesondere die korrekte Verwendung der Begriffe, wird in vielen Bereichen immer wichtiger, das betrifft sowohl die Medien, als auch die Farbkontrolle. Bisher gab es keine Formel, die die Farbsättigung befriedigend beschrieb. Es wird eine grundlegende Formel vorgestellt, die die Farbsättigung, so wie der Mensch sie empfindet, beschreibt. Weitere Kapitel sind der visuelle Farbabmusterung und der Farbmessung sowie der Farbabstandsbeschreibung gewidmet. Der Inhalt Licht und lichttechnische Größen – Farbreiz – Entstehung einer Farbempfindung – Besonderheiten der Farbempfindung – Systematisierung der Empfindung in Farbsystemen – Begriffe zur Beschreibung der Farbempfindung – Eine Formel zur Beschreibung der Farbsättigung – Visuelle Farbabmusterung – Farbdichtemessung – Farbmessung – Farbmessgeräte – Farbstandsbeschreibung – Überblick über Farbabstandsformeln Die Zielgruppen Ingenieure in der Druck- und Autoindustrie Praktiker in der Medienbranche Gestalter, Designer Physiologen Die Autorin Die Physikerin Eva Lübbe forscht auf dem Gebiet der Farbe, in enger Zusammenarbeit mit der Deutschen farbwissenschaftlichen Gesellschaft und dem Deutschen Farbenzentrum. Sie promovierte und habilitierte zur Farbbeschreibung und arbeitet als Privatdozentin an verschiedenen Schulen.
Printing. --- Publishers and publishing. --- Multimedia systems . --- Physics. --- Printing and Publishing. --- Media Design. --- Physics, general. --- Color. --- Colorimetry.
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This book examines the development of Chinese children's literature from the late Qing to early Republican era. It highlights the transnational flows of knowledge, texts, and cultures during a time when children's literature in China and the West was developing rapidly. Drawing from a rich archive of periodicals, novels, tracts, primers, and textbooks, the author analyzes how Chinese children's literature published by Protestant missionaries and Chinese educators in the late nineteenth and early twentieth centuries presented varying notions of childhood. In this period of dramatic transition from the dynastic Qing empire to the new Republican China, young readers were offered different models of childhood, some of which challenged dominant Confucian ideas of what it meant to be a child. This volume sheds new light on a little-explored aspect of Chinese literary history. Through its contributions to the fields of children's literature, book history, missionary history, and translation studies, it enhances our understanding of the negotiations between Chinese and Western cultures that shaped the publication and reception of Chinese texts for children. .
Children's literature. --- China --- Printing. --- Publishers and publishing. --- Children's Literature. --- History of China. --- Printing and Publishing. --- History.
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'Popular Culture-Serial Culture is the first book to explore serial fiction and the city-mysteries novel in a transatlantic context. Thoughtfully edited and introduced by Daniel Stein and Lisanna Wiele, Popular Culture-Serial Culture features original essays on many aspects of nineteenth-century serial publication by scholars from various countries. This book is an important and timely contribution to book history and transatlantic cultural studies.' - David S. Reynolds, CUNY Graduate Center, author of Mightier than the Sword: "Uncle Tom's Cabin" and the Battle for America and Beneath the American Renaissance 'Popular Culture-Serial Culture addresses in a comprehensive and thoughtful way a significant gap in our scholarship on early popular culture: the complicated and generative transnational circulation of serial texts through an increasingly frenetic popular print culture defined by piracies, "borrowings," and adaptations. Popular Culture-Serial Culture allows us to reorient our understanding of popular culture by finally making visible how popular culture was always complicating national borders and literary cultures in ways that have ramifications for how we must understand pop culture today.' - Jared Gardner, Professor and Director of Popular Culture Studies at The Ohio State University, USA, and author of Master Plots: Race and the Founding of an American Literature, 1787-1845 and The Rise and Fall of Early American Magazine Culture 'As an enthusiast for the transnational turn in literary studies, with a special interest in the nineteenth-century serial boom, I am delighted to see this fine collection in print.' - Graham Law, Professor in Media History, Waseda University, Japan.
Literature, Modern --- Popular culture. --- Comparative literature. --- Printing. --- Publishers and publishing. --- Nineteenth-Century Literature. --- Popular Culture. --- Comparative Literature. --- Printing and Publishing.
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .
Graphics industry --- Marketing --- Business management --- drukkerijen --- uitgeverijen --- uitgeven --- management --- marketing --- drukken --- Marketing. --- Management. --- Printing. --- Publishers and publishing. --- Printing and Publishing.
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Medienkonzeption, -gestaltung und -technik sowie Medienproduktion Print und Digital sind die zentralen Felder dieses Standardwerks. Die sechste Auflage wurde vollständig überarbeitet und deutlich erweitert. Der gestiegene Umfang des Werkes machte eine Aufteilung in vier Bände erforderlich. Die anderen Bände: • II. Medientechnik (ISBN 978-3-642-54584-9) • III. Medienproduktion Print (ISBN 978-3-642-54578-8) • IV. Medienproduktion Digital (ISBN 978-3-642-54582-5) Das Kompendium berücksichtigt die Rahmenpläne und Studienordnungen sowie die Prüfungsanforderungen der Ausbildungs- und Studiengänge. Es eignet sich als Lehr- und Arbeitsbuch in Schule, Fachschule, Hochschule und Universität sowie zum Selbststudium. Über 1200 prüfungsrelevante und praxisorientierte Aufgaben und Lösungen vertiefen das Verständnis des Lehrstoffs. Farbige Querverweise ermöglichen das schnelle Auffinden der entsprechenden Kapitel in den Bänden. Ein gemeinsames Stichwortverzeichnis erleichtert die Suche und den Zugriff auf die Inhalte der vier Bände. Inhalt des ersten Bandes: Grundlagen der Gestaltung.- Layout und Gestaltung.- Typografie.- Bilder.- Zeichen und Grafik.- Design.- Medienrecht.- Visuelles Marketing.- Medienkalulation.- Lösungen zu den Aufgaben.
Multimedia systems . --- Computer graphics. --- Graphic design. --- Printing. --- Publishers and publishing. --- Marketing. --- Media Design. --- Computer Graphics. --- Graphic Design. --- Printing and Publishing.
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Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
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Medienkonzeption, -gestaltung und -technik sowie Medienproduktion Print und Digital sind die zentralen Felder dieses Standardwerks. Die sechste Auflage wurde vollständig überarbeitet und deutlich erweitert. Der gestiegene Umfang des Werkes machte eine Aufteilung in vier Bände erforderlich. Die anderen Bände: • I. Konzeption und Gestaltung (ISBN 978-3-642-54580-1) • II. Medientechnik (ISBN 978-3-642-54584-9) • IV. Medienproduktion Digital (ISBN 978-3-642-54582-5) Das Kompendium berücksichtigt die Rahmenpläne und Studienordnungen sowie die Prüfungsanforderungen der Ausbildungs- und Studiengänge. Es eignet sich als Lehr- und Arbeitsbuch in Schule, Fachschule, Hochschule und Universität sowie zum Selbststudium. Über 1200 prüfungsrelevante und praxisorientierte Aufgaben und Lösungen vertiefen das Verständnis des Lehrstoffs. Farbige Querverweise ermöglichen das schnelle Auffinden der entsprechenden Kapitel in den Bänden. Ein gemeinsames Stichwortverzeichnis erleichtert die Suche und den Zugriff auf die Inhalte der vier Bände. Inhalt des dritten Bandes: Printdesign.- Druckvorstufe.- Database Publishing.- Konventioneller Druck.- Digitaldruck.- Druckveredelung.- Druckweiterverarbeitung.- Werkstoffe.- Produktionsmanagement.- Lösungen zu den Aufgaben.
Multimedia systems . --- Computer graphics. --- Graphic design. --- Printing. --- Publishers and publishing. --- Marketing. --- Media Design. --- Computer Graphics. --- Graphic Design. --- Printing and Publishing.
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