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Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues.In fa

Corporations --- Marketing. --- Investor relations.

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Corporations --- Investor relations --- Public relations

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Securities --- Securities Investor Protection Corporation.

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Corporations are the productive engine of market economies. Yet the rules by which the wealth generated by corporations gets divided between the providers of financial capital and the providers of human capital are poorly understood. In this colloquium, a group of economists, social scientists, lawyers, labor relations specialists, business executives, and executives of financial institutions debate questions about the allocation of risks, returns, and rights in corporations that were raised in Margaret Blair's prior book, Ownership and Control: Rethinking Corporate Governance for the Twenty-First Century (Brookings, 1995). In addition to Margaret Blair, participants include Bernard Aidinoff, Amatai Etzioni, Ronald Gilson, Martin Ginsburg, Mark Goyder, Oliver Hart, Bruce Householder, Tony Jackson, Bevis Longstreth, Jonathan Low, Bruce MacLaury, Ira Millstein, Nell Minow, Charles Rossotti, Charles Schultze, Kenneth West, and Sidney Winter. Roswell Perkins, of the New York law firm of Debevoise & Plimpton, served as moderator.

Corporate governance --- Corporations --- Investor relations

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"The first introductory practical guide of its kind, this book brings together principles of corporate governance, investor stewardship, and enterprise sustainability in the context of institutional investment. Stewardship codes are developing in diverse markets to provide a framework for responsible institutional investment practices and fiduciary duties for beneficiaries. While codes provide a starting point, the application of stewardship in practical terms can be challenging for many institutional investors. Written by two well-known corporate governance experts George Dallas and Mike Lubrano and based on the ICGN training course on stewardship that they developed, this book gives needed clarity, rigor, and guidance to practitioners about what we know - and don't know - about stewardship, governance and sustainability. It explores the theoretical foundations of stewardship, linking these to day-to-day decision making, providing real-life examples and practical tools on how to evaluate issues that arise for a company from an environmental, social and governance perspective and generate ideas about how to make investor stewardship a practical reality in similar cases. Investor stewardship and ESG professionals, portfolio managers, senior managers, regulators, and finance students will appreciate this unique guide to develop, refine, and operationalize investor stewardship capabilities in line with the respected ICGN policy framework"--

Corporate governance. --- Corporations --- Sustainable development. --- Investor relations.