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Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
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Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the ability to influence those around you can help improve and increase your successes. Increase Your Influence In a Day For Dummies is a cut-down version of Persuasion & Influence For Dummies. It covers: Laying the groundwork for persuasion and influenceGetting things done with the help of
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Get ahead in the workplace by influencing others. Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or function, if you want to get things done you need to know how to influence up, down, across, and outside the organization. Increasing Your Influence at Work All-in-One For Dummies shows you how to contribute more fully to important decisions, resolve conflicts more easily, lead and manage more effectively, and much more. Plus, you'll discover how to develop the most important attributes necessary for influence--trustworthiness, reliability, and assertiveness--and find out how to move beyond. Includes easy-to-apply information for influencing managers, peers, and subordinates. Shows you how to build trust with your co-workers and cultivate reliability through consistency and being personal. Illustrates how influencing others in the office helps you enjoy a greater measure of control over your work life. Helps you advance your career more rapidly than others No matter who you are, where you work, or what your professional goals are, achieving more influence in the workplace is critical for success.
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"What is influence and why might real influencers be those whose names we no longer remember? Ken Weisbrode embarks on an exploration to trace the most powerful strands of cultural and intellectual influence, and demonstrates it might not be what we think it is. "The influencer is a person who made an art of absence in the trade of cultural and sometimes political capital. The ones in this book represent a range of vocations, from politics to diplomacy to novel-writing, but almost all were cultural entrepreneurs. They were not puppet masters, gray eminences, unsung heroes, or Svengalis--although one or two have been portrayed thus. Rather, their influence is spread by virtue of their willful disappearance, of its perpetuation of a new language and cultural standard, and of their many conscious and unconscious imitators. The reason they had such influence was precisely because a part of their method was to be less visible in order to watch their ideas, habits, and styles proliferate without their names necessarily being affixed. [...] Yet, to understand such a modus operandi is necessary today when the proliferation of social media influencers are squandering cultural capital so quickly by the simultaneous promotion of their products, above all, themselves.""-- Provided by publisher.
Influence (Psychology) --- Influence (Psychology) --- Religious aspects --- Christianity.
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You may be a leader, but are you influencing and truly making a difference? The Catalyst Leader is a brand new resource designed to help you lead now and lead well.
Religion. --- Influence (Psychology). --- Leadership. --- Influence (Psychology)
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