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In het razendsnelle internationale educationele omgeving moeten studenten steeds meer interculturele sensitiviteit verkrijgen om zo hun communicatie met docenten en studenten te verbeteren en zo een beter startpunt verkrijgen voor een internationale baan. Door uitwisselingsprogramma's spenderen een groot deel van de studenten een half jaar of meer in het buitenland. Met mobiele programma's worden buitenlandse lessen direct tot in het klaslokaal gebracht. Op deze manier worden de lessen steeds cultureel diverser. Onderzoek wijst uit dat deze groepen zelden gemiddeld zijn. Zij werken onder de norm of excelleren juist boven de norm uit. Cultureel diverse groepen varen goed als de verschillen worden benadrukt en erkend als waardevolle toevoegingen voor groei en ontwikkeling. Dit boek zorgt er voor dat universiteiten en studenten graag meer willen leren van andere culturen. Maar ook zelf bewust worden van hun eigen uniekheid. Deze nieuwe editie gebruikt de culturele modellen van Hall, Kluckhohn en Hofstede samen met de moderne en dynamische aanpak van Trompenaars: de 7 culturele dimensies.

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English for International Tourism provides a multi-level series for students who need professional communication within the hotel and tourism industries. Explores top tourist destinations using material taken from Dorling Kindersleys Eyewitness Travel Guides Brings the world of work into the classroom Provides effective communication strategies for workplace situations Develops language awareness through an integrated syllabus

Engels --- Go international. --- International office. --- Toerisme.

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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a first-rate refresher for the established professional.

Go international. --- International office. --- Public relations.

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This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace.

Go international. --- International office. --- Internationale marketing.

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Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

Congressen. --- Congresses and conventions --- Eventmanagement. --- Go international. --- International office. --- Management.