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The book provides a comprehensive guide to the PESTEL analysis, a strategic management tool used to evaluate the macro-environmental factors affecting a business. It examines six key factors: political, economic, sociocultural, technological, ecological, and legal, and how these can impact a company's performance and strategy. The text explores the history of the PESTEL framework, its application across various industries, and offers examples of how businesses can leverage this analysis to identify opportunities and threats. The book is intended for business professionals and strategists seeking to enhance their strategic planning by understanding external environmental factors.

Strategic planning. --- Environmental mapping. --- Strategic planning --- Environmental mapping

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Ocean bottom --- Environmental mapping --- Aquatic habitats

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Theses --- Air --- Cartography --- Environmental mapping --- Pollution --- Maps. --- Data processing. --- Automation.

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Environmental mapping --- Marine mineral resources --- Induced polarization. --- Technological innovations.

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Benthos --- Coral reefs and islands --- Environmental mapping --- Ocean bottom --- Habitat --- Tutuila Island (American Samoa)