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"The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products."--Bloomsbury Publishing.

Consumer behavior. --- Electronic discussion groups.

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Internet --- Electronic discussion groups --- Social aspects.

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Internet --- Electronic discussion groups --- Social aspects.

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This book investigates the growing politicization of Mumsnet and its use by politicians to influence middle-class women in the UK. The site's discussion topics go far beyond traditional 'mothering' subjects and encompass politics, feminism and current affairs. Understood as a safe space for gender-critical voices, the site has spawned real-life activism and continues to be both praised and attacked for its support of free speech on controversial subjects. Sarah Pedersen investigates how Mumsnet has become a central part of a resurgent women's rights movement in the UK. She argues that its openness to discussion around this subject has allowed the site to function as a subaltern counter-public - a space where gender-critical feminists have been able to share information and make plans for action and agitation.

Women's rights --- Electronic discussion groups --- Parenting --- Electronic discussion groups. --- Political aspects --- mumsnet.com --- Women's rights - Great Britain - Electronic discussion groups. --- Electronic discussion groups - Political aspects - Great Britain. --- Parenting - Great Britain - Electronic discussion groups. --- Great Britain.

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Discourse analysis. --- Electronic discussion groups. --- Persuasion (Rhetoric) --- History.