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A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.

Graphic arts. --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication

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"Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios.This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career." -- Publisher's description.

Graphic arts. --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication

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What Stefan Sagmeister talks about in a Viennese coffee house, what Mangalica pigs have to do with good design, and everything that was better before, or at least, not as bad. In ten interviews with clients, Carlos Toledo, Eva Dertschei, Tino Erben, Martha Stutteregger, Stefan Sagmeister and Anita Kern report on their personal experiences with commissions and clients, and provide insight into their individual work processes. In this dialogue book three generations of graphic designers, all of which studied at the University of Applied Arts Vienna, speak openly about their experiences. With additional text contributions by Erik Spiekermann, Erwin K. Bauer, and Christian Reder, and others. Worüber Stefan Sagmeister im Wiener Kaffeehaus spricht, was Mangalica-Schweine mit guter Gestaltung zu tun haben und was früher alles besser war oder zumindest nicht schlechter. In zehn Gesprächen mit Auftraggebern berichten u.a. Carlos Toledo, Eva Dertschei, Tino Erben, Martha Stutteregger, Stefan Sagmeister und Anita Kern von ihren persönlichen Erfahrungen mit Aufträgen und Auftraggebern und geben Einblicke in ihre individuellen Arbeitsprozesse. Im "Dialogbuch" kommen drei Generationen von Grafik-Designern zu Wort, die alle an der Universität für angewandte Kunst Wien ausgebildet wurden. Mit ergänzenden Textbeiträgen von Erik Spiekermann, Erwin K. Bauer und Christian Reder u.a.

Graphic arts. --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- 2000-2099 --- Dialogue. --- Graphic design.

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Printing --- Graphic arts --- Graphic arts. --- Printing. --- Printing, Practical --- Typography --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Library and Information Sciences --- General and Others

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"Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios.This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career." -- Publisher's description.

Lay-out --- Layout (Printing) --- Grids (Typographic design) --- Graphic arts. --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Typographic grids --- Graphic design (Typography) --- Printing