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Advertising art in the Art Deco style
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ISBN: 048623164X Year: 1975 Publisher: New York : Dover Publications,


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Drawing for graphic design: understanding conceptual principles and practical techniques to create unique, effective design solutions
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ISBN: 9781610584111 1610584112 9781592537815 1592537812 Year: 2012 Publisher: Beverly Rockport Publishers

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"Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it's a must-have reference that will benefit designers of all levels"--


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Color Design Workbook
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ISBN: 9781631594106 1631594109 9781631592928 1631592920 Year: 2017 Publisher: Laguna Hills Quayside Publishing Group


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The language of graphic design
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ISBN: 1631596187 9781631596186 9781631596179 1631596179 Year: 2018 Publisher: Beverly, Massachusetts

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For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.


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Emotion gestalten
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ISBN: 3038216623 3038211567 9783038211563 3038215074 Year: 2014 Publisher: Basel/Berlin/Boston Birkhäuser

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Marken, Produkte und der komplette Unternehmensauftritt kommunizieren ein ganzes Spektrum an Emotionen. Deren gezielte Kommunikation und Gestaltung stellt eine besondere Herausforderung für Unternehmen und Designer dar. "Emotion gestalten" gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt sich auf die neuesten Forschungsergebnisse, insbesondere aus den Neurowissenschaften und der Psychologie, und setzt die grundlegenden Komponenten der Gestaltung - Form, Farbe, Material - mit Hilfe der Tools "Emotion Grid" und "Design Elements" in einen praxisnahen Bezug. Dieses Praxis-Handbuch macht Emotionen für die Gestaltung systematisch analysierbar und damit steuerbar. Es wird so zu einem wichtigen Instrument im Designprozess.


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365 habits of successful graphic designers
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ISBN: 161058144X 9781610581448 9781592537372 1592537375 Year: 2011 Publisher: Beverely, Mass. Rockport Publishers

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In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design.


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Managing the design process.
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ISBN: 9781610580649 1610580648 9781592536191 1592536190 Year: 2010 Publisher: Beverly, Massachusetts

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This title focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real world applications.


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The best of brochure design.
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ISBN: 9781610587822 1610587820 1592538339 9781592538331 9781592538331 1592538339 Year: 2013 Publisher: Beverly, Mass. Rockport Pub.

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Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. With a clean, engaging presentation, this volume is a highly visual collection of ideas for everything from choosing type to selecting photo treatments, and everything in between.


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Less is more: limited colour graphics in design
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ISBN: 9789887462910 9887462918 Publisher: Hong Kong Victionary

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"LESS IS MORE collates about 120 projects that use only a few colours to attract the eye. In three chapters, categorised by the number of colour inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective colour formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications and events, large and small. Whether it is for affordability, visual economy, a non-existing colour stock, or a tribute to modernist art, it is a proof that designs can speak more with less."

Gute Gestaltung / Good Design 07
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ISBN: 1282458833 9786612458835 3764383844 3764383836 Year: 2007 Publisher: Basel, Switzerland : Birkhauser,

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Gute Gestaltung 07 präsentiert preisgekröntes Design aller Gestaltungsdisziplinen. Ob Architektur, Produkt- oder Messedesign, Corporate Communication, Digital Design und Werbung - die vom Deutschen Designer Club ausgezeichneten Arbeiten des jährlichen Wettbewerbs "Gute Gestaltung" zeigen den hohen Anspruch, mit dem alltäglich genutzte Dinge gestaltet sind. Interessant ist der Querschnitt: frei von disziplinären Schubladen öffnet sich dem Leser die Vielfalt der gestalterischen Möglichkeiten. Good Design 07 presents prizewinning design from all design disciplines. Be it architecture, product and trade fair design, corporate communication, digital design, or advertising - the works selected by the Deutscher Designer Club (German Designer Club) in their annual "Good Design" competition demonstrate the high design quality of things we use every day. Of special interest is the broad cross section of work: free of rigid disciplinary categories, the variety of design possibilities opens up before the reader. Schneller Überblick über prämierte deutsche Gestaltung

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