Listing 1 - 4 of 4 |
Sort by
|
Choose an application
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Internet in political campaigns --- Digital communications --- Presidential candidates --- Government - U.S. --- Law, Politics & Government --- Political Rights - U.S. --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Political campaigns --- Digital techniques
Choose an application
Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning.
Internet in political campaigns --- Digital communications --- Presidential candidates --- Political sociology --- Mass communications --- Advertising. Public relations --- United States --- Internet in political campaigns - United States. --- Digital communications - United States. --- Presidential candidates - United States. --- United States of America
Choose an application
Internet in political campaigns --- Digital communications --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Political campaigns --- Digital techniques
Choose an application
Internet in political campaigns --- Digital communications --- Presidential candidates --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Political campaigns --- Digital techniques --- United States --- Internet in political campaigns - United States. --- Digital communications - United States. --- Presidential candidates - United States.
Listing 1 - 4 of 4 |
Sort by
|