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2014 (2)

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Book
Presidential campaigning in the Internet age
Authors: ---
ISBN: 9780199357482 Year: 2014 Publisher: New York : Oxford University Press,

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Abstract

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.


Book
Presidential campaigning in the internet age
Author:
ISBN: 9780190694043 0190694041 9780190694050 019069405X 9780190694067 9780190694074 Year: 2019 Publisher: New York (N.Y.): Oxford university press,

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Abstract

Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning.


Book
Presidential campaigning in the internet age
Author:
ISBN: 0190694084 0190694068 0190694076 Year: 2019 Publisher: New York, NY : Oxford University Press,


Book
Presidential campaigning in the Internet age
Author:
ISBN: 0199358419 0199357471 9780199357475 9780199357482 019935748X 9780199731930 0199731934 9780199731947 0199731942 Year: 2014 Publisher: New York, NY: Oxford university press,

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