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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Dans un monde où les clubs de football ne peuvent plus se contenter d’exceller sportivement et sont sans cesse à la recherche d’alternatives afin de mieux se développer, nous allons nous concentrer sur la tendance qu’ont les clubs à focaliser leur attention sur leurs infrastructures.
Depuis plusieurs années maintenant, de nombreux clubs changent de modèle économique et misent tout, ou presque, sur de nouvelles infrastructures et principalement sur des enceintes ultra modernes pour accueillir leurs supporters en « matchday ». Les clubs tentent de diversifier leurs revenus, impactant ainsi leurs résultats financiers et les rendant moins dépendants des transferts, des résultats sportifs ou encore des droits télévisés.
Nous définirons donc les objectifs de cette tendance, ainsi que les possibilités qu’offre un tel modèle économique au travers d’une recherche documentaire et de rencontres avec plusieurs clubs de football, ayant eux-mêmes misé sur leurs infrastructures récemment. Nous identifierons alors les facteurs clés ayant un impact direct sur la réussite d’un projet de construction ou de rénovation de stade.
Nous présenterons ensuite le projet de rénovation du stade du Standard de Liège afin d’émettre un diagnostic par rapport aux facteurs préalablement identifiés. 
Enfin, nous proposerons des recommandations au Standard de Liège qui, sur base du diagnostic établi, doivent principalement se concentrer sur la Fan Expérience de ses supporters.

Football --- Stade --- Marketing --- Standard --- Multifonctionnalité --- connectivité --- Durabilité --- Fan Expérience --- Sciences économiques & de gestion > Marketing

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Football is one of the most famous sports in the world, and it is evolving considerably. Indeed, whether it is the way it is followed, watched, or experienced, it is constantly changing. The digital revolution is having a big influence on these changes, which are having an impact on the football world. The place of the fan in football is also constantly changing. Today, they are hyper-connected and informed of every news about their favourite club or athlete.
The ways football organisations keep their fans engaged are now mainly based on digital technologies. The sport results are not sufficient in today’s world.
This thesis examines how football organisations use digital technologies to keep their fan’s the most engaged as possible.
In order to get a proper vision of how organisations do, some football organisations have been interviewed. This study is mainly based on the answers the interviewees gave about their digital technologies use.
This research demonstrates that football organisations have different digital strategies, depending on the technology they use. Regarding social networks, all football organisations seem to use them with the same final objectives in terms of fan’s engagement. However, when it comes to NFTs, as it is a recent technology, football organisations do not share the same points of views and objectives

NFT --- social media --- social network --- fan's engagement --- football clubs --- football organisations --- digital technologies --- Sciences économiques & de gestion > Marketing

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In today’s more and more digitalised world, any business sector needs to adapt their work and offers to the emerging digital changes. This is also the case for the insurance sector, in which the brokers’ daily work has been strongly affected by digitalisation. As the brokers’ added value, the customer service, is traditionally based on personal contact with the customers, digitalisation has created some major challenges for the brokers (Buron, 2019). The aim of this dissertation was to analyse the impact of digitalisation on the distribution of insurances in Belgium in order to help brokers to find the right balance between personal and digital working approaches. The analysis should help to transform the potential threat of digitalisation into an opportunity for the brokers’ job. The conduction of a SWOT and Porter’s Five Forces analysis completed the literature research on this subject. Later, two different studies were conducted to collect practical data. On the one hand, a customer survey analysed the customers’ point of view when it comes to digitalisation in the insurance sector. On the other hand, an in-depth interview helped to gain insights into the brokers’ opinions. An analysis and comparison of the results of both studies finally revealed interesting insights into the impact of digitalisation on the insurance sector. Most interestingly, brokers and customers tended to share similar points of view and agreed in the fact that personal contact and advice should be the most important aspects. Even if digitalisation has slightly changed the customer behaviour, especially that of younger generations, the need to have brokers for personal counselling remains crucial. The findings have helped to get a better understanding of the real impact of digitalisation and have proved that the thought “threat” of digitalisation could rather be seen and used as an opportunity and support for the brokers’ job. Finally, the key implications for brokers and researchers were stated and encountered limitations were acknowledged, based on which recommendations for further research could be made.

digitalisation --- digital impact --- insurance sector --- broker --- customer contact --- customer service --- Sciences économiques & de gestion > Finance