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Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In 'School Commercialism', education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, 'School' 'Commercialism' tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
#SBIB:316.334.1O340 --- #SBIB:316.334.1O350 --- Onderwijs en sociale verandering, onderwijs en samenleving --- Onderwijs en economie --- Business and education --- Commercialism in schools --- Education --- Pedagogiek en onderwijskunde --- Marketing. --- handboeken en inleidingen --- handboeken en inleidingen. --- Children --- Education, Primitive --- Education of children --- Human resource development --- Instruction --- Pedagogy --- Schooling --- Students --- Youth --- Civilization --- Learning and scholarship --- Mental discipline --- Schools --- Teaching --- Training --- Marketing
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Business and education --- Commercialism in schools --- Education --- Marketing
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Behavior Therapy --- Child Behavior Disorders --- Schools. --- Teaching. --- Behavior disorders in children --- -Behavior modification --- -Problem children --- -Difficult children --- Maladjusted children --- Children --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Behavior problems in children --- Behavioral disorders in children --- Behavioral problems in children --- Child behavior disorders --- Disruptive behavior disorders in children --- Child psychopathology --- Problem children --- Academic Training --- Educational Personnel --- Educational Technics --- Educational Techniques --- Pedagogy --- Personnel, Educational --- Teaching Methods --- Technics, Educational --- Techniques, Educational --- Training Activities --- Training Technics --- Training Techniques --- Training of Trainers --- Activities, Training --- Educational Technic --- Educational Technique --- Method, Teaching --- Methods, Teaching --- Pedagogies --- Teaching Method --- Technic, Educational --- Technic, Training --- Technics, Training --- Technique, Educational --- Technique, Training --- Techniques, Training --- Trainers Training --- Training Activity --- Training Technic --- Training Technique --- Training, Academic --- Education --- Primary Schools --- Schools, Secondary --- Secondary Schools --- Primary School --- School --- School, Primary --- School, Secondary --- Schools, Primary --- Secondary School --- methods. --- therapy. --- -Behavior disorders in children --- Behavior modification --- -methods. --- Schools --- Teaching --- methods --- therapy --- Activity, Training
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Behavior disorders in children --- Problem children --- Behavior modification --- Education
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