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book (4)


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Open voor verandering : de filosofie van een vernieuwend reclamebureau, het model voor de 21e eeuw.
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ISBN: 9027467137 Year: 1999 Publisher: Antwerpen Het Spectrum

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Dit boek vertelt het verhaal van een creatief communicatiebedrijf in Engeland, St. Luke's. De oprichter, Andy Law, heeft met grote vindingrijkheid een manier gevonden om de conventionele manier van werken totaal om te vormen. Op basis van het behouden van eigen identiteit, samenhorigheid envertrouwen heeft St. Luke's een toppositie binnen de reclamewereld kunnen bereiken. St. Luke's is een model voor de21st eeuw.

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Creative company : how St. Luke's became "the ad agency to end all ad agencies"
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ISBN: 0471350265 Year: 1999 Publisher: New York Wiley

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Open Minds: 21st Century Business Lessons and Innovations from St.Luke's
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ISBN: 9780752813950 Year: 1998 Publisher: Londen Orion Publishing

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Book
Bridging the Gap: Assessing U.S. Business Community Support for U.S.-China Competition
Authors: --- --- --- --- --- et al.
Year: 2022 Publisher: RAND Corporation

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The administration of President Donald Trump pursued an enhanced-and, in some ways, novel-set of policies designed to confront China over its transgressive and anticompetitive economic behaviors, such as theft of technology and intellectual property and limitations on market access for U.S. businesses. How did the U.S. business community view these policies, and did it broadly support increased U.S. efforts to counter problematic Chinese economic behavior? If not, how could the U.S. government implement policy to better achieve policy goals while also addressing corporate concerns? In this report, the authors address these questions, which are central to determining whether the U.S. government has crafted an overall economic strategy or approach toward China that is sustainable and feasible. How the business community thinks the United States should deal with China is an overlooked and underappreciated topic, and the United States might find it difficult to compete against China without support from the business community. The authors assess how the U.S. business community-focusing on the manufacturing, technology, and financial sectors-viewed the Trump administration's China policies through several different lenses: from the perspective of individuals, from the perspective of different firms over time, and from the perspective of specific industry sectors and subsectors. The analysis focuses on Trump administration actions toward China from 2017 through fall 2020.

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