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Les 75 lois de Fox
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ISBN: 9782841872749 2841872742 Year: 2001 Publisher: Paris: L'archipel,

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How to be a fierce competitor : what winning companies and great managers do in tough times
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ISBN: 1119209498 0470588535 1282549448 9786612549441 0470588519 9780470588512 9780470588536 9780470588529 0470588527 9780470408544 0470408545 Year: 2010 Publisher: San Francisco, CA : Jossey-Bass,

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From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer s

How to become a great boss : the rules for getting and keeping the best employees
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ISBN: 9780786868230 0786868236 Year: 2002 Publisher: New York : Hyperion,

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Book
Comment devenir un as du marketing : 46 règles gagnantes
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ISBN: 9782809800111 Year: 2008 Publisher: Paris : Archipel,

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Keywords

Marketing --- Selling --- Vente


Book
Rain : what a paperboy learned about business
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ISBN: 0470448148 1282031104 9786612031106 0470438134 Year: 2009 Publisher: San Francisco, CA : Jossey-Bass,

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RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town.Through a series of humorous poignant vignettes, Jeff illustrates forty ""rainmaker"" business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA.As with Jossey-Bass' popular Lencioni business fables, the format for Rain inclu

Judgments, decisions, and public policy
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ISBN: 0511839820 0511584202 052166084X 0521179955 Year: 2002 Publisher: Cambridge : Cambridge University Press,

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Behavioral decision theory draws on experimental research in cognitive psychology to provide a descriptively accurate model of human behavior. It shows that people systematically violate the normative assumptions of economic rationality by miscalculating probabilities and making choices based on one-economic criteria. Behavioral decision theory's ability to capture the complexity of human judgments and choices makes it a useful foundation for improving public policy analysis, design, and implementation. Originally published in 2001, this volume showcases the research of leading scholars who are working on applications of behavioral decision theory in diverse policy settings. It is designed to give policy analysts and practitioners who are non-psychologists a clearer understanding of the complexities of human judgment and choice, and suggest how to integrate behavioral decision theoretic insights into the policy sciences. This interdisciplinary volume should be insightful and useful wherever people's judgments and choices matter for policy formulation, acceptance, and effectiveness.


Book
The dollarization discipline : how smart companies create customer value-- and profit from it
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ISBN: 1283644770 0471694231 Year: 2004 Publisher: Hoboken, N.J. : Wiley,

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How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just t

Judgments, decisions, and public policy
Authors: ---
ISBN: 9780511584206 9780521660846 9780521179959 Year: 2002 Publisher: Cambridge Cambridge University Press

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