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Global Marketing Strategy : An Executive Digest
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ISBN: 3319262777 3319262793 Year: 2016 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business. .

Marketing Ethics : An International Perspective.
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ISBN: 186152191X 9781861521910 Year: 2001 Publisher: London : Thomson Learning,

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Die Vermögensteuer im Rahmen der modernen allgemeinen Einkommensteuer: eine steuerwirtschaftliche Betrachtung, als Beitrag zur Gesamtsteuerreform
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ISBN: 3428024257 Year: 1971 Publisher: Berlin Duncker & Humblot

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Book
Global Marketing Strategy : An Executive Digest
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ISBN: 3030906647 3030906655 Year: 2022 Publisher: Cham Springer International Publishing AG

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Digital
Global marketing strategy : an executive digest
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ISBN: 9783319262772 9783319262796 Year: 2016 Publisher: Switzerland Springer

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Digital
Global Marketing Strategy : An Executive Digest
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ISBN: 9783030906658 9783030906641 9783030906665 9783030906672 Year: 2022 Publisher: Cham Springer International Publishing

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Abstract

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter - Open Ended Questions - A comprehensive multiple choice test bank with solutions.

The international trend towards indicative targeting: case studies on Canada, Ghana, Great Britian, the People's Republic of China, South Africa, the Soviet Union, Taiwan and West Germany
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ISBN: 387895364X Year: 1988 Publisher: Berlin Weltarchiv

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Economic order


Dissertation
Die Vermögensteuer im Rahmen der modernen allgemeinen Einkommensteuer : eine steuerwirtschaftliche Betrachtung, als Beitrag zur Gesamtsteuerreform.
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Year: 1971 Publisher: Berlin Duncker und Humblot

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Religion und Verantwortung als Elemente gesellschaftlicher Ordnung : für Karl Klein zum 70. Geburtstage
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ISBN: 3923483007 Year: 1983 Publisher: Siegen Vorländer

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Die vermögensteuer im Rahmen der modernen allgemeinen Einkommensteuer : eine steuerwirtschaftliche Betrachtung, als Beitrag zur Gesamtsteuerreform
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Year: 1971 Publisher: Berlin Duncher & Humblot

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