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Though the practical value of maps during the sixteenth century is well documented, their personal and cultural importance has been relatively underexamined. In Worldly Consumers, Genevieve Carlton explores the growing availability of maps to private consumers during the Italian Renaissance and shows how map acquisition and display became central tools for constructing personal identity and impressing one's peers. Drawing on a variety of sixteenth-century sources, including household inventories, epigrams, dedications, catalogs, travel books, and advice manuals, Worldly Consumers studies how individuals displayed different maps in their homes as deliberate acts of self-fashioning. One citizen decorated with maps of Bruges, Holland, Flanders, and Amsterdam to remind visitors of his military prowess, for example, while another hung maps of cities where his ancestors fought or governed, in homage to his auspicious family history. Renaissance Italians turned domestic spaces into a microcosm of larger geographical places to craft cosmopolitan, erudite identities for themselves, creating a new class of consumers who drew cultural capital from maps of the time.

Book history --- History of civilization --- History of Italy --- Geodesy. Cartography --- anno 1500-1599 --- 912 <45> --- 912 "15" --- 094 "15" --- Cartografie. Kaarten. Plattegronden. Atlassen--Italië --- Cartografie. Kaarten. Plattegronden. Atlassen--16e eeuw. Periode 1500-1599 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--16e eeuw. Periode 1500-1599 --- Map industry and trade --- Maps --- Maps in art. --- Map industry and trade. --- Kartografie. --- History --- Marketing --- Marketing. --- 1500-1599. --- Italy. --- Italien. --- 094 "15" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--16e eeuw. Periode 1500-1599 --- Plans --- Cartographic materials --- Geography --- Cartography --- Map trade --- Manufacturing industries --- italian history, venice, rome, italy, cartography, geography, mapmaking, cartographers, cultural importance, private consumers, renaissance, map display, personal identity, status symbols, 16th century world, household inventories, epigrams, dedications, catalogs, travel books, advice manuals, acts of self-fashioning, military prowess, city maps, auspicious family background, domestic spaces, geographical places, erudite identities, high society, wealthy patrons, culture change. --- Maps in art