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This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.

Discourse analysis. --- Cycling. --- Bicycle riding --- Bicycle transportation --- Bicycling --- Aerobic exercises --- Locomotion --- Bicycles --- Dicycles --- Tricycles --- Unicycles --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Discourse analysis --- Cycling --- Sustainable development. --- Transportation. --- Sociology. --- Environmental education. --- Sports—Sociological aspects. --- Discourse Analysis. --- Sustainable Development. --- Knowledge - Discourse. --- Environmental and Sustainability Education. --- Sociology of Sport and Leisure. --- Education --- Social theory --- Social sciences --- Public transportation --- Transport --- Transportation --- Transportation, Primitive --- Transportation companies --- Transportation industry --- Commerce --- Communication and traffic --- Storage and moving trade --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Economic aspects --- Environmental aspects --- Analyse du discours --- Cyclisme --- Linguistics --- Sustainability. --- Transportation engineering. --- Traffic engineering. --- Knowledge, Sociology of. --- Sports --- Research Methods in Language and Linguistics. --- Transportation Technology and Traffic Engineering. --- Sociology of Knowledge and Discourse. --- Sport Sociology. --- Sociology of sports --- Sociology --- Knowledge, Theory of (Sociology) --- Sociology of knowledge --- Communication --- Knowledge, Theory of --- Public opinion --- Social epistemology --- Engineering, Traffic --- Road traffic --- Street traffic --- Traffic, City --- Traffic control --- Traffic regulation --- Urban traffic --- Highway engineering --- Transportation engineering --- Civil engineering --- Engineering --- Sustainability science --- Human ecology --- Social ecology --- Methodology. --- Sociological aspects.