Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Depth psychology --- Lacan, Jacques

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

We live in an era of screens. No longer just the place where we view movies or watch TV at night, screens are now ubiquitous, the source of the majority of information we consume daily, and a crucial component of our basic interactions with colleagues, friends, and family. And this transformation has happened almost without us realizing it-and certainly without the full theoretical and intellectual analysis it deserves. Screens brings together scholars from a variety of disciplines to analyze the growing presence and place of screens in our lives today. They tackle such topics as the archaeology of screens, film and media theories about our interactions with them, their use in contemporary art, and the new avenues they open up for showing films and other media in non-traditional venues.

Cinematography --- Philosophy. --- Photography --- Chronophotography --- Animated pictures --- Motion pictures --- Philosophy and psychology of culture --- Mass communications --- Film --- Screens, surface, depth, seeing, touching.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This thesis explains the findings of the research about how to create an integrated communication plan for Big Bad Wolf’s Virtual Reality services towards real estate and consulting companies in Belgium.
The research method include a qualitative research conducted through in-depth interviews directed towards two different audiences: European digital agencies’ marketing professionals and real estate and consulting companies’ managers. The 6M model for communication planning is developed to analyze the research’s findings.
The results show the existence of a potential unsatisfied need for Virtual Reality services within Belgian real estate and consulting companies. The target audience highlights Virtual Reality’s potential value for their businesses, but also express skepticism about it, mainly due to Virtual Reality’s technology and market immaturity. Furthermore, concerns regarding Virtual Reality current high costs overweighting its potential revenues have been expressed. It is thus necessary to educate both targets about Virtual Reality benefits for their businesses.
Field research also points out European digital agencies’ communication best practices. Big Bad Wolf should invest in event marketing and position in the market as a provider of superior digital expertise through a high quality portfolio. Message should contain the quality of the product, the degree of fitting to target’s specific objectives for a project, the VR service’s high personalization for the client. Results also suggest to communicate through magazines and newspapers, sales and marketing events, e-newsletters, storytelling, blog, LinkedIn and outdoor campaigns. These actions are aimed to increase BBW’s brand awareness and improve its brand image among the target.
After plan implementation, it is necessary to conduct further measurements and research to assess plan’s performances on the selected target audience.

6M communication model, Big Bad Wolf, Consulting, Digital Agency, In-Depth Interview, Integrated Marketing Communication, Real Estate, Virtual Reality --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

An investigation into the strange and troublesome relationship to pleasure that defines the human being, drawing on the disparate perspectives of Deleuze and Lacan.

Psychoanalysis --- Social aspects. --- Deleuze, Gilles, --- Deleuze, G. --- Delëz, Zhilʹ, --- Dūlūz, Jīl, --- دولوز، جيل --- CULTURAL STUDIES/Critical Theory --- PHILOSOPHY/General --- Depth psychology --- Deleuze, Gilles --- Delezi, Jier, --- Psychanalyse --- Aspect social

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Secondary ion mass spectrometry (SIMS) is a mass spectrometric technique for solid materials that can provide elemental analysis at parts per million sensitivity and lateral resolution of 50 nm. When those capabilities are combined with the ability to provide that analysis as a function of depth, SIMS has proved to be a valued technique for a wide range of applications. This book was written to explain a technique that requires an understanding of many details in order to properly obtain and interpret the data. It also will serve as a reference for those who need to provide SIMS data. The book has over 200 figures and the references allow one to trace the development of SIMS and help understand the technique.

Secondary ion mass spectrometry. --- SIMS (Spectrum analysis) --- Mass spectrometry --- depth profiling --- magnetic sector mass analyzer --- mass spectrometry --- secondary ion mass spectrometry --- time-of-flight mass analyzer --- quadrupole mass analyzer