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The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

Sports spectators --- Sports car racing. --- Psychology. --- NASCAR (Association) --- Sports --- Information services. --- Marketing

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Soccer teams --- Soccer fans --- Soccer hooliganism --- Hooliganism, Soccer --- Disorderly conduct --- Soccer --- Soccer spectators --- Sports spectators --- Soccer clubs --- Sports teams --- Law and legislation --- Social aspects --- Fans --- Clubs --- Union of European Football Associations. --- UEFA --- Union des associations européennes de football --- U.E.F.A. --- Violence in sports --- Professional sports --- Liability (Law) --- Accountability --- Legal responsibility --- Responsibility, Legal --- Responsibility (Law) --- Civil law --- Contracts --- Obligations (Law) --- Spectators, Sports --- Sports --- Sports fans --- Audiences --- Fans (Persons) --- Law and legislation. --- Spectators