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2015 (26)

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Book
Library user metaphors and services
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ISBN: 3110418541 3110418568 9783110418545 3110419653 9783110419658 9783110419658 3110419653 9783110418569 Year: 2015 Publisher: Berlin

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Abstract

How do library professionals talk about and refer to library users, and how is this significant? In recent decades, the library profession has conceived of users in at least five different ways, viewing them alternatively as citizens, clients, customers, guests, or partners. This book argues that these user metaphors crucially inform librarians' interactions with the public, and, by extension, determine the quality and content of the services received. The ultimate aim of this book is to provide library professionals with insights and tools for avoiding common pitfalls associated with false or professionally inadequate conceptions of library users.


Book
Assessing service quality
Authors: --- ---
ISBN: 9780838913086 0838913083 9780838913109 0838913105 0838913091 9780838913093 9780838913093 9780838913116 0838913113 Year: 2015 Publisher: Chicago

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Abstract

This extensively revised and updated edition explores even further the ways technology influences both the experiences of library customers and the ways libraries themselves can assess those experiences.


Book
Google analytics integrations
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ISBN: 9781119053064 1119053064 Year: 2015 Publisher: Indianapolis : John Wiley,

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Book
Google Analytics integrations
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ISBN: 9781119053255 1119053250 Year: 2015 Publisher: Indianapolis, Indiana : Wiley,

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A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company. Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSens


Book
Ethnography for the Internet
Author:
ISBN: 9780857855046 0857855042 9780857855701 0857855700 0857855425 9780857855428 0857857630 1474218903 1003085342 100018966X 1000183033 9781003085348 9781000186277 100018627X 9781000189667 9781000183030 9781474218900 9780857857637 9780857857637 Year: 2015 Publisher: London

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"The internet has become embedded into our daily lives, no longer an esoteric phenomenon, but instead an unremarkable way of carrying out our interactions with one another. Online and offline are interwoven in everyday experience. Using the internet has become accepted as a way of being present in the world, rather than a means of accessing some discrete virtual domain. Ethnographers of these contemporary internet-infused societies consequently find themselves facing serious methodological dilemmas: where should they go, what should they do there and how can they acquire robust knowledge about what people do in, through and with the internet? This book presents an overview of the challenges faced by ethnographers who wish to understand activities that involve the internet. Suitable for both new and experienced ethnographers, it explores both methodological principles and practical strategies for coming to terms with the definition of field sites, the connections between online and offline and the changing nature of embodied experience. Examples are drawn from a wide range of settings, including ethnographies of scientific institutions, television and social media, and locally-based gift-giving networks."--


Book
Consumer use of the internet & mobile web 2016-2017
Authors: --- ---
ISBN: 1577832299 9781577832294 9781577832232 157783223X Year: 2015 Publisher: Loganville, GA


Book
Assessing pavement surface splash and spray impact on road users.
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Year: 2015 Publisher: McLean, VA : U.S. Department of Transportation, Federal Highway Administration, Research, Development, and Technology, Turner-Fairbank Highway Research Center,

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Book
Social media for creative libraries
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Year: 2015 Publisher: London : Facet Publishing,

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Abstract

This book takes a practical look at the activities that librarians undertake to see how they can be better achieved - more quickly, more efficiently and with more impact - using social media tools.


Book
Integrating the Web into everyday library services
Author:
ISBN: 1442256745 1442256753 1442256761 9781442256767 9781442256743 9781442256750 Year: 2015 Publisher: Lanham, Maryland

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Integrating the Web into Everyday Library Services: A Practical Guide for Librarians is designed to introduce the reader to advanced online research techniques by explaining the concepts behind a variety of modern technological innovations. It is written with the idea that the reader will need to conduct advanced research, help patrons conduct research, or teach classes about a variety of Internet-related topics.


Book
The purpose-based library
Authors: ---
ISBN: 083891358X 9780838913581 9780838913598 0838913598 9780838912447 0838912443 Year: 2015 Publisher: Chicago

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