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Mobile geographic information systems --- Mobile computing --- Location-based services

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Computer architecture. Operating systems --- Mass communications --- Location-based services --- Mobile computing --- Mobile computing. --- Smartphones. --- Location-based services. --- Services basés sur la localisation --- Informatique mobile --- Téléphones intelligents --- Social aspects --- Social aspects. --- Aspect social --- Services basés sur la localisation --- Téléphones intelligents

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Wireless localization --- Location-based services --- Mobile communication systems --- LBS (Information services) --- Location-based computing --- Mobile location services --- Telegeoinformatics --- Information services --- Localization (Wireless communication systems) --- Location awareness technology (Wireless communication systems) --- Node localization (Wireless communication systems) --- Geographical positions --- Wireless communication systems

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This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.

Cell phone advertising. --- Internet marketing. --- analytics --- apps --- banners --- beacons --- brand --- case studies --- display --- iBeacon --- integrated strategy --- location-based services --- MMS --- mobile ads --- mobile advertising --- mobile at retail --- mobile marketing --- mobile search --- mobile site --- mobile web --- mobile website --- multi-media messaging --- NFC --- nonprofit --- omni-channel experience --- push notifications --- QR code --- retailer --- RMM --- ROI --- search --- SMS --- social --- SOLOMO --- sports marketing --- success measurement --- tablets --- text messaging

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This book presents an overview of the field of multimodal location estimation, i.e. using acoustic, visual, and/or textual cues to estimate the shown location of a video recording. The authors' sample research results in this field in a unified way integrating research work on this topic that focuses on different modalities, viewpoints, and applications. The book describes fundamental methods of acoustic, visual, textual, social graph, and metadata processing as well as multimodal integration methods used for location estimation. In addition, the text covers benchmark metrics and explores the limits of the technology based on a human baseline. ·         Discusses localization of multimedia data; ·         Examines fundamental methods of establishing location metadata for images and videos (other than GPS tagging); ·         Covers Data-Driven as well as Semantic Location Estimation.

Engineering. --- Signal, Image and Speech Processing. --- Communications Engineering, Networks. --- Multimedia Information Systems. --- Multimedia systems. --- Telecommunication. --- Ingénierie --- Multimédia --- Télécommunications --- Engineering & Applied Sciences --- Electrical & Computer Engineering --- Electrical Engineering --- Applied Physics --- Telecommunications --- Geographical positions. --- Location-based services. --- LBS (Information services) --- Location-based computing --- Mobile location services --- Telegeoinformatics --- Positions, Geographical --- Multimedia information systems. --- Electrical engineering. --- Information services --- Wireless localization --- Geodesy --- Geospatial data --- Grids (Cartography) --- Latitude --- Longitude --- Mathematical geography --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- Electric communication --- Mass communication --- Telecom --- Telecommunication industry --- Communication --- Information theory --- Telecommuting --- Signal processing. --- Image processing. --- Speech processing systems. --- Electric engineering --- Engineering --- Computational linguistics --- Electronic systems --- Modulation theory --- Oral communication --- Speech --- Telecommunication --- Singing voice synthesizers --- Pictorial data processing --- Picture processing --- Processing, Image --- Imaging systems --- Optical data processing --- Processing, Signal --- Information measurement --- Signal theory (Telecommunication)