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The medieval marketplace is a familiar setting in popular and academic accounts of the Middle Ages, but we actually know very little about the people involved in the transactions that took place there, how their lives were influenced by those transactions, or about the complex networks of individuals whose actions allowed raw materials to be extracted, hewn into objects, stored and ultimately shipped for market. Twenty diverse case studies combine leading edge techniques and novel theoretical approaches to illuminate the identities and lives of these much overlooked ordinary people, painting o

Handicraft --- Artisans --- Consumption (Economics) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Artizans --- Craftsmen --- Craftspeople --- Craftspersons --- Skilled labor --- Cottage industries --- Crafts (Handicrafts) --- Handcraft --- Occupations --- Decorative arts --- Manual training --- Sloyd --- History.

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Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product.Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey--you can't find this on the Internet--Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies,a personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation's changing demographics. INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.

Consumption (Economics) --- Consumers --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- E-books --- Reference Books --- Reference

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The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness-cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap seek to wash away our stresses, newspapers celebrate the wonders of the latest superfoods and herbal remedies. No longer confined to the domain of Western medicine, suggestions for healthy living often turn to alternatives originating in distant times and places, in cultures very different from our own. Diets from ancient or remote groups are presented as cures for everything from colds to cancer; exercise regimens based on Eastern philosophies are heralded as paths to physical health and spiritual wellbeing.In New Age Capitalism, Kimberly Lau examines the ideological work that has created this billion-dollar business and allowed "Eastern" and other non-Western traditions to be coopted by Western capitalism. Extending the orientalist logic to the business of health and wellness, American companies have created a lucrative and competitive market for their products, encouraging consumers to believe that they are making the right choices for personal as well as planetary health. In reality, alternative health practices have been commodified for an American public longing not only for health and wellness but also for authenticity, tradition, and a connection to the cultures of an imagined Edenic past. Although consumers might prefer to buy into "authentic" non-Western therapies, New Age Capitalism argues that the market economy makes this goal unattainable.

New age consumers --- Capitalism --- Consumption (Economics) --- Marketing --- New Age --- Verbraucherverhalten --- Social aspects --- USA --- New Age. --- Verbraucherverhalten. --- USA. --- Consumers --- Market economy --- Economics --- Profit --- Capital --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Anthropology. --- Business. --- Caregiving. --- Cultural Studies. --- Economics. --- Folklore. --- Health. --- Linguistics. --- Literature. --- Medicine.

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With unprecedented subtlety, compassion and richness of detail, Susan Porter Benson takes readers into the budgets and the lives of working-class families in the United States between the two world wars. Focusing on families from regions across America and of differing races and ethnicities, she argues that working-class families of the time were not on the verge of entering the middle class and embracing mass culture. Rather, she contends that during the interwar period such families lived in a context of scarcity and limited resources, not plenty. Their consumption, Benson argues, revolved around hard choices about basic needs and provided therapeutic satisfactions only secondarily, if at all. Household Accounts is rich with details Benson gathered from previously untapped sources, particularly interviews with women wage earners conducted by field agents of the Women's Bureau of the Department of Labor. She provides a vivid picture of a working-class culture of family consumption: how working-class families negotiated funds; how they made qualitative decisions about what they wanted; how they determined financial strategies and individual goals; and how, in short, families made ends meet during this period. Topics usually central to the histories of consumption-he development of mass consumer culture, the hegemony of middle-class versions of consumption, and the expanded offerings of the marketplace-contributed to but did not control the lives of working-class people. Ultimately, Household Accounts seriously calls into question the usual narrative of a rising and inclusive tide of twentieth-century consumption.

Households --- Families --- Working class --- Consumption (Economics) --- Economic aspects --- History --- United States --- Economic conditions --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Family --- Family life --- Family relationships --- Family structure --- Relationships, Family --- Structure, Family --- Social aspects --- Social conditions --- Demand (Economic theory) --- Social institutions --- Birth order --- Domestic relations --- Home --- Kinship --- Marriage --- Matriarchy --- Parenthood --- Patriarchy --- Population --- Home economics --- E-books

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"The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters"--

Financial services industry --- Consumption (Economics) --- Low-income consumers. --- #SBIB:316.334.2A60 --- #SBIB:309H2812 --- Disadvantaged consumers --- Poor as consumers --- Consumers --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Services, Financial --- Service industries --- History. --- Economische sociologie --- Marketing, consumentengedrag, consumentisme --- Private finance --- Consumer behavior --- Low-income consumers --- History