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Periodical
Journal of advertising.
Author:
ISSN: 00913367 15577805 Year: 1972 Publisher: DeKalb, Ill. : Board of Directors, American Academy of Advertising,

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Abstract

As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.


Book
Proceedings of the symposium on computer-communications networks and teletraffic : New York, N. Y., April 4-6, 1972
Authors: --- --- --- --- --- et al.
ISBN: 0470274395 Year: 1972 Volume: v. 22 Publisher: Brooklyn, New York : Polytechnic Press of the Polytechnic Institute of Brooklyn,

Systems analysis for data transmission
Author:
ISBN: 0138813000 9780138813000 Year: 1972 Publisher: Englewood Cliffs (N.J.): Prentice Hall,

Introduction to teleprocessing.
Author:
ISBN: 0134998146 9780134998145 Year: 1972 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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Abstract

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