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book (17)

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English (9)

French (5)

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1957 (17)

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Book

Précis théorique et technique de publicité
Author: Laloire, Marcel
Year: 1957 Publisher: Amiens: Ed. scientifiques et littéraires,

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Advertising

Book

Motivation in advertising : motives that make people buy
Author: Martineau, Pierre
Year: 1957 Publisher: New York: McGraw-Hill,

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Advertising

Book

Reklamen är livsfarlig : en stridsskrift
Author: Lindqvist, Sven
Year: 1957 Publisher: Stockholm : Bonnier,

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Advertising.

Book

Précis théorique et technique de publicité
Author: Laloire, Marcel
Year: 1957 Publisher: Amiens (Somme) : Éditions scientifiques et littéraires,

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Advertising.

Book

Les Français n'aiment pas la publicité
Author: Guérin, Robert
Year: 1957 Publisher: Paris : O. Perrin,

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Advertising --- Publicité

Book

Advertising media : creative planning in media selection
Authors: Brown, Lyndon O. --- Lessler, Richard S. --- Weilbacher, William M.
Year: 1957 Publisher: New York: Ronald press company,

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Advertising --- Market surveys

Book

Advertising at the point of purchase
Authors: Association of National Advertisers --- Point of purchase advertising institute
Year: 1957 Publisher: New York: McGraw-Hill Book Company,

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Advertising, Point-of-sale

Book

How to predict what people will buy
Author: Cheskin, Louis
Year: 1957 Publisher: New York : Liveright,

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Marketing research. --- Advertising. --- Packaging.

Book

The hidden persuaders
Author: Packard, Vance
Year: 1957 Publisher: New York (N.Y.) : McKay,

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Advertising --- Propaganda. --- Psychological aspects.

Book

Crisis in communication: a christian examination of the mass media
Author: Boyd, Malcolm
Year: 1957 Publisher: London SPCK

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Advertising. Public relations

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