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Book
ISBN: 1776510445 Year: 1908 Publisher: Auckland : The Floating Press,
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Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands.
Advertising agencies. --- Advertising campaigns. --- Advertising. --- Marketing.
Book
Year: 1908 Publisher: Boston : Small, Maynard & Co,
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"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
Book
Year: 1908 Publisher: Boston : Small, Maynard & company,
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Advertising --- Psychology, Applied --- Publicité --- Psychologie appliquée
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