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While fully two-thirds of all businesses in the United States, Western Europe, and Japan are experiencing stagnant or slowing demand, most companies in these categories are either unaware of their true situation or do not dare to confront it. Blind to alternatives beyond complete divestiture or milking the investment, they dread the coming of the "endgame" -- the latter half of a product's life cycle or an industry's evolution. This critically important new book shows managers how to play the endgame to win -- how to guide their firms to prosperity in the face of slowing demand. Divesting or milking may be the best answer in some caseshowever, alternative strategies may actually produce healthy cash flows and high return on investment in industries that appeared to be hopeless. Harrigan's strategies include increasing the investment to dominate or gain competitive advantage in a fieldemploying a "holding pattern" until specific uncertainties (for example, pending legislation, real-world success of new technologies) are resolved

Business policy --- 65.012.4 --- Corporate reorganizations --- -Corporate turnarounds --- -Organizational change --- -Change, Organizational --- Organization development --- Organizational development --- Organizational innovation --- Management --- Organization --- Manpower planning --- Corporate renewals --- Turnarounds, Corporate --- Comebacks --- Industrial management --- Corporations --- Reorganization of corporations --- Consolidation and merger of corporations --- Management. Directorate. Technique and methods of management --- Reorganization --- Corporate turnarounds --- Organizational change --- Management. --- -Management. Directorate. Technique and methods of management --- 65.012.4 Management. Directorate. Technique and methods of management --- -65.012.4 Management. Directorate. Technique and methods of management --- Change, Organizational --- Turnaround management