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Organizacje wobec wyzwań zrównoważonego rozwoju - wybrane aspekty
Authors: ---
ISBN: 8382208193 Year: 2022 Publisher: Łódź : Wydawnictwo Uniwersytetu Łódzkiego,

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The monograph is part of a stream of considerations on current processes and phenomena related to the implementation of sustainable development in organisations. In this book, the authors emphasise that in the context of sustainable development of organisations, numerous views are being confronted and new theories are emerging. Therefore, the book should not be treated as an exhaustive analysis of the discussed aspects, but as a contribution to the discussion on the issue of changes in modern organisations in the face of sustainable development challenges. Its basic aim is to identify organisational solutions in the field of human resources management aimed at supporting sustainable development of organisations. On the basis of the selected aspects analysed, it is presented what changes can be made by a contemporary organisation wishing to enter the path of sustainable development. An important part of the analysis is devoted to the issue of sustainable human resources management. The authors point out that the transformation of an organisation towards sustainable development is impossible without the involvement of its employees in the process. Therefore, people managing organisations should direct their attention to creating green competences of their employees.


Book
Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica
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ISBN: 8382208088 838220807X Year: 2022 Publisher: Łódź : Wydawnictwo Uniwersytetu Lódzkiego,

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The book Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica [Names of the non profit organisations in Italy in the chrematonomastic perspective] consists of two main parts. The first, theoretical one (the initial chapters, considerations about the marketing functions of the non-profit organisations’ names, as well as the final chapter) and the analytical, central one (chapter Analisi del corpus). divided into five parts (onomastic, formal, rhetorical, semantic, thematic).The most important conclusions are the following: the confirmation of the marketing function of non–profit organisations’ names and, more generally, social chrematonyms, and their ensuing affinity to marketing chrematonyms; the confirmation of the chrematonomastic utility in foreign language didactics (at least on the basis of a wide variety of semantic types, as well as the formal ones); a rich repertory of naming and – more generally – linguistic creations made by authors of Italian non–profit organisations’ names compatible with present tendencies of the modern Italian language; the demonstration of general tendencies within the analysed material and quantitative data with frequent (e.g., those based on the adverb insieme or on the names of John Paul II) or rare uses (e.g., those evoking the Appennini oronym); the formulation of significant determinants in the process of creating a new social chrematonym, in particular a non–profit organisation name; the proof of the significance of chrematonomastics, its equivalence in relation to anthroponomastics and toponomastics, particularly in the era of modern civilisation changes and the negation of the concept of chrematonomastic ‘rubbish bin’ in onomastic research.


Periodical
Brand strategy.
Publisher: London : Centaur Communications

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Book
Brands and Cultural Analysis
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ISBN: 9783030247089 Year: 2019 Publisher: Basingstoke : Palgrave Macmillan,

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This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.


Book
La nomination : mots, marques, appellations : leurs origines et comment les créer
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ISBN: 2930014970 9782930014975 Year: 1997 Publisher: Ottignies: Quorum,


Periodical
Journal of brand management.
ISSN: 14791803 1350231X Publisher: London : Henry Stewart Publications


Book
B2B brand management
Authors: --- ---
ISBN: 128063491X 9786610634910 3540447296 Year: 2006 Publisher: Berlin ; New York : Springer,

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

The employer brand : bringing the best of brand management to people at work
Authors: ---
ISBN: 0470012730 9780470012734 111999554X 9786610287635 1280287632 0470028297 9780470028292 Year: 2005 Publisher: Hoboken, NJ : Wiley,

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prt a Manger.


Book
Brand equity planning with structuralist rhetorical semiotics
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ISBN: 3862197077 9783862197071 3862197069 Year: 2013 Publisher: Kassel, Germany : Kassel University Press,

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Book
Advances in national brand and private label marketing : eighth international conference, 2021
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ISBN: 3030769356 3030769348 Year: 2021 Publisher: Cham, Switzerland : Springer,

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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

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