Listing 1 - 10 of 51 | << page >> |
Sort by
|
Choose an application
The monograph is part of a stream of considerations on current processes and phenomena related to the implementation of sustainable development in organisations. In this book, the authors emphasise that in the context of sustainable development of organisations, numerous views are being confronted and new theories are emerging. Therefore, the book should not be treated as an exhaustive analysis of the discussed aspects, but as a contribution to the discussion on the issue of changes in modern organisations in the face of sustainable development challenges. Its basic aim is to identify organisational solutions in the field of human resources management aimed at supporting sustainable development of organisations. On the basis of the selected aspects analysed, it is presented what changes can be made by a contemporary organisation wishing to enter the path of sustainable development. An important part of the analysis is devoted to the issue of sustainable human resources management. The authors point out that the transformation of an organisation towards sustainable development is impossible without the involvement of its employees in the process. Therefore, people managing organisations should direct their attention to creating green competences of their employees.
Italian language --- Business names --- Etymology --- Names.
Choose an application
The book Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica [Names of the non profit organisations in Italy in the chrematonomastic perspective] consists of two main parts. The first, theoretical one (the initial chapters, considerations about the marketing functions of the non-profit organisations’ names, as well as the final chapter) and the analytical, central one (chapter Analisi del corpus). divided into five parts (onomastic, formal, rhetorical, semantic, thematic).The most important conclusions are the following: the confirmation of the marketing function of non–profit organisations’ names and, more generally, social chrematonyms, and their ensuing affinity to marketing chrematonyms; the confirmation of the chrematonomastic utility in foreign language didactics (at least on the basis of a wide variety of semantic types, as well as the formal ones); a rich repertory of naming and – more generally – linguistic creations made by authors of Italian non–profit organisations’ names compatible with present tendencies of the modern Italian language; the demonstration of general tendencies within the analysed material and quantitative data with frequent (e.g., those based on the adverb insieme or on the names of John Paul II) or rare uses (e.g., those evoking the Appennini oronym); the formulation of significant determinants in the process of creating a new social chrematonym, in particular a non–profit organisation name; the proof of the significance of chrematonomastics, its equivalence in relation to anthroponomastics and toponomastics, particularly in the era of modern civilisation changes and the negation of the concept of chrematonomastic ‘rubbish bin’ in onomastic research.
Italian language --- Business names --- Etymology --- Names.
Choose an application
Branding (Marketing) --- Advertising --- Business names --- Product management --- Marketing. --- Business names. --- Product management. --- Gestion des produits. --- Raison sociale. --- Publicité --- Produit de marque. --- Brand name products --- Brand name products.
Choose an application
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
Consumption (Economics) --- Consumer behavior --- Business names --- United States --- Social aspects --- Social life and customs.
Choose an application
Lexicology. Semantics --- French language --- Anthropologie --- Antropologie --- Français (Langue) --- Etymology --- Etymologie --- Business names --- Trademarks --- Names --- New words --- merken --- communicatie, extern --- Français (Langue) --- French language - Etymology - Names --- French language - New words --- Business names - France --- Trademarks - France --- Marque
Choose an application
Business names --- Brand name products --- Merken. --- Brand name products. --- Business names. --- Brands (Commerce) --- Firm names --- Trade names --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Names --- Trademarks --- Commercial products --- Branding (Marketing) --- Management Styles & Communication
Choose an application
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Brand name products --- Management. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks
Choose an application
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prt a Manger.
Product management --- Business names. --- Product management. --- Professional employees. --- Recruiting. --- Commerce --- Business & Economics --- Marketing & Sales --- Brand management --- Management, Product --- Marketing --- Management --- E-books
Choose an application
Brand name products. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Brand name products --- E-books
Choose an application
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Marketing --- Brand name products --- Brand name products. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks
Listing 1 - 10 of 51 | << page >> |
Sort by
|