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This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.

Commerce --- Business & Economics --- Marketing & Sales --- Trade shows. --- Trade shows --- Marketing. --- Economics. --- Exhibition techniques. --- Economic theory --- Political economy --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Industrial exhibitions --- Technology --- Trade expositions --- Trade fairs --- Marketing --- Exhibitions --- Business. --- Industrial management. --- Market research. --- Business and Management. --- Media Management. --- Market Research/Competitive Intelligence. --- Industrial management --- Aftermarkets --- Selling --- Social sciences --- Economic man --- Fairs --- Market research --- Markets --- Research --- Research, Industrial --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization

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Uses the world's fair of 1992 to spotlight changes in the political cultures of Spain and Europe.

Exposición Universal de 1992 --- Exposición Universal --- Évi sevillai világkiállítás --- Seville World's Fair --- World Expo in Seville --- Esposizione universale --- Expo Sevilla --- Expo 92 --- Expo '92 Siviglia --- Expo-Sevilla '92 --- Expo Sevilla "El Nacimiento de un Nuevo Mundo" --- Expo universale Sevilla --- Exposição Universal de Sevilha --- Exposición Mundial --- Exposición Universal de Sevilla --- Exposition universelle --- Exposition universelle de Séville --- Seville Universal Exhibition --- Universal Exhibition Seville --- Universal Exposition Sevilla --- Exposición de Sevilla --- Seville Exhibition --- Maʻriḍ al-Shibīlīyah --- معرض الشبيلية --- Seville Expo --- Universal Exposition of Seville --- Expo'92 Seville --- Trade shows --- Industrial exhibitions --- Technology --- Trade expositions --- Trade fairs --- Exhibitions --- Fairs --- Exposicion Universal de 1992