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With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners.

Public relations --- Relations publiques --- Encyclopedias --- Encyclopédies --- #SBIB:309H252 --- #SBIB:309H01 --- 659.4 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Communicatiewetenschap: encyclopedieën, woordenboeken, naslagwerken, bibliografieën --- Public relations (PR) --- 659.4 Public relations (PR) --- Encyclopédies --- Marketing --- Electronic encyclopedias --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Encyclopedias and dictionaries --- Interactive encyclopedias --- Multimedia encyclopedias --- Online encyclopedias --- Electronic publications --- Electronic reference sources --- E-books --- Public relations - Encyclopedias